Frequently Asked Questions

Why do I need a media trainer?
Training has become mandatory for authors, experts, and executives who seek the greatest benefit from their media encounters. With training, you take control. An experienced media consultant will prepare you for any media encounter or presentation challenge.

How long have you been doing this?
Jess has 10 years experience in media. Let his experience work for you. [About us]

Will the media know I've been trained?
We operate with the strictest confidentiality. We never reveal the identities of our clients, unless they expressly permit it. What they WILL know is that you are someone who knows how the media works. You will be the type of person they will want to work with.

How much is this going to cost?
We have a variety of services to meet your needs. For individual Training / Coaching sessions, we tailor our lessons to each client's individual needs and challenges. Our rates are very competitive, please contact us to request a quote.

What are the media "dos and don'ts" I need to know about?
You need to know how to formulate an agenda for every media encounter and how to work that agenda into an interview. We'll teach you these skills before you go in front of the microphone or take a call from a print reporter. We'll show you how to tackle difficult questions, communicate your message to the proper audience, and stay on message.

I've had some training, but it hasn't resulted in sales. Do you talk about sales?
Absolutely. That's why you're really getting out there isn't it? We'll give you strategies to turn interviews into sales.