Scaramucci Media Style? Should we Follow?

Anthony Scaramucci is the new White House communication director. Many people ask me if he is doing a good job and if they should model any of the techniques that Donald Trump uses. In this video, I will give you my thoughts and show you how you can communicate with power.   This is an […]

Client Success Story

It is always a pleasure when clients take what I say and run with it.  Deb Lindh, Ed.h was recently featured in this NBC-TV interview.  She talks about tips for managing stress.  Check her out. http://www.kare11.com/mb/entertainment/television/programs/news-at-4/minnesota-author-shares-tips-for-managing-stress/422129507          

Get the Press You Deserve

Getting more press and more publicity is important to move a business forward, to have more sales, and to increase visibility.  In this recent interview, millionaire entrepreneur Jen Groover interviews me on how to get more PR and press.  I share some media secrets along the way. Check it out: If you are watching this […]

Featured on the Entrepreneur Magazine Website

Thank you to Jill Schiefelbein, author of Dynamic Communication.  She interviewed me for her book and I received some great bonuses.  This is really a perfect case study to share with all of you. Jill wrote a book about communication and communication techniques.  She interviewed may experts that focused on communication areas beyond her expertise. […]

Yahoo! Finance Story: How to Get Booked in the Media and Get Publicity for Your Business

Big shout out to Jill Schiefelbein who not only included me in a chapter of her new book, Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business … but also did video interviews. I like to lead by example. People sometimes ask me if they should just give away content or if they should […]

RIP … The Truth

Today we are talking about the truth . . . RIP the truth . . . Rest In Peace. Nice knowing you. Today’s entry was taken from our Media Secrets podcast Welcome to the Media Secrets podcast. I’m Jess Todtfeld. I’m the author of the book called, Media Secrets: A Media Training Crash Course. Today we are […]

Media’s Aggressive Fact Checking & What it Means For You

In the new, President Trump era, Aggressive Fact Checking is the new thing. You’d think it should have been all along, but that’s not the case.  I will tell you, having worked in news that it can be a high deadline, short attention span, quick turn-around situation.  For years I’ve felt that news has become […]

Twitter’s Demise? Trends for 2017

According to an article in Ragan’s PR Daily, We might see Twitter’s demise in 2017. This was one of the 5 trends they focused on.  My thought?  No.  There will still be Twitter in the next year.  It is relevant to our Tweeter In Chief, Donald J. Trump.  During live events like the Super Bowl or […]

When Emailing the Media…

What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]

Having a Media Training Interview Strategy

Defining your media interview strategy and goals when doing media interviews are imperative to your specific desired outcome(s). The following is an excerpt from Jess Todtfeld’s new book published by Success In Media, titled Media Secrets: A Media Training Crash Course. Before you even begin to go out and do media interviews, you need to ask yourself […]