Just returned from presenting a session on Be the Media: 10 New Media & Social Media Marketing Strategies at the National Speakers Association's yearly conference Influence. This week's video comes from that session. Leverage the power of the TV studio in your...
Thank you to Sylvie Di Giusto for having me on ABC Radio in NYC. In this interview I talk about how to be a great guest, how to get more press, and how to use media to get more of what you want. Check it out: Sylvie was guest hosting for Yitzchok Saflas. Thank you to...
Imagine learning about YouTube when it first came out. Would you do a better job of using it as a tool to grow your audience, get more clients or customers, or simply drive more attention to what you are doing? This is what I discuss in this week's video for my PR...
Good news... We can do better. Check out this week's video: The following is an excerpt from the book Media Secrets: A Media Training Crash Course A New Take on PLUGing Traditionally, the plug is the product mention by the interviewer or interviewee. This can...
You know what they say... practice makes perfect. When it comes to media interviews, most people never practice. After doing an actual interview, they realize they are finally warmed up and wish the'd have said a few extra things. Here is the best way to practice...
This week's topic... PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes. What is it...
