Media Interviews: Practice Smarter Not Harder

Media Interviews should be looked at strategically. I get asked all the time how people can practice faster. Many people say they’ll spend a half a day or more practicing. This sounds overly optimistic. If you have a media interview and would like tips on how to practice smarter not harder, watch the video below: […]

You Must Watch This Video – Best Media Training Trick

This, by far, is one of the most important media interview secrets.  Once you start to look, sound, and feel better during interviews, you’ll want to deploy this tactic. Watch! “Call to Action” Definition A call or instruction to the audience to provoke a specific response.  Calling people to act in some way, ideally right now. Examples: […]

Setting the Bar – Media Interviews

Where do you set the bar when approaching media interviews? It might not be where you thought it was. Don’t over-complicate Many other media interview authors and experts tend to make the idea of “media training” or “media consulting” complicated. My job for you is to constantly simplify the process. Your job is the same. Decide […]

Body Language – All You Really Need to Do

In this short video I bottom line what you have to do to look great. Now you can stop worrying about that and focus on what messages you want to include. What You’ve Heard From Other People When I work with everyone from CEOs and high-level executives to U.N. officials to experts and authors, many […]

How to Amplify Your Message and Get Paid as a Speaker

Recent Interviews – I was recently featured on Ken Rochon’s podcast, Amplified. We talked about How you can get paid to speak.  This is all in conjunction with my latest project, Magnetic Speaker … a 3-day Master Class on How to Start and Maintain a Speaking Business.  There is also a Magnetic Speaker Blueprint where you […]

Scaramucci Media Style? Should we Follow?

Anthony Scaramucci is the new White House communication director. Many people ask me if he is doing a good job and if they should model any of the techniques that Donald Trump uses. In this video, I will give you my thoughts and show you how you can communicate with power.   This is an […]

Yahoo! Finance Story: How to Get Booked in the Media and Get Publicity for Your Business

Big shout out to Jill Schiefelbein who not only included me in a chapter of her new book, Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business … but also did video interviews. I like to lead by example. People sometimes ask me if they should just give away content or if they should […]

Jess Recommends … Live Stream Camera for Facebook Live and Beyond

Live Stream Camera – My Suggestion. People ask me all the time for video camera suggestions.  As a media trainer and someone who creates a good deal of content, this is something I have some experience with.  My answer is usually… “It depends.”  It really depends on what it is that you are trying to […]

Days After Media Training – How it Worked

These clients enjoyed a recent media training workshop prior to the National Publicity Summit, an event where they pitch the media directly.  These people went through media training so they would show up looking, sounding, and feeling media ready. Listen to what happened before and after … in their own words.

Media Training Is Not Just About a Reporter Interviewing You . . . It’s So Much More

The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course   Navigating the waters of the media continues to change—and at record pace Media training used to be focused on what a reporter asked you. Now it can be anyone who interviews you. The interview might be conducted with […]