Yahoo! Finance Story: How to Get Booked in the Media and Get Publicity for Your Business

Big shout out to Jill Schiefelbein who not only included me in a chapter of her new book, Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business … but also did video interviews. I like to lead by example. People sometimes ask me if they should just give away content or if they should […]

Twitter’s Demise? Trends for 2017

According to an article in Ragan’s PR Daily, We might see Twitter’s demise in 2017. This was one of the 5 trends they focused on.  My thought?  No.  There will still be Twitter in the next year.  It is relevant to our Tweeter In Chief, Donald J. Trump.  During live events like the Super Bowl or […]

When Emailing the Media…

What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

  Check out this interesting article.

Standing Out

In crowded markets or not, it is important to stand out, to differentiate just to be seen an heard. Good luck to Jimmy Fallon who takes over The Tonight Show … Tonight.

PR Marketing Insider Videos

 A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours  (112.)  It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.”  Next thing I knew, my co-author and I were […]

Email Marketing Mistakes

Check out Seth Godin’s insights on Email Marketing mistakes: Eight email failures (and questions for those that want to do better)   A friend sent out an email blast (I hate that word, for good reason) to his ample address book to promote a new project and got a lot of blowback for it. He […]

101 Really Good Ideas for 2014

  http://www.doitmarketing.com/blog/bid/103388/Marketing-Coach-101-Really-Good-Ideas-for-2014 Looking to make the next year your best year yet?  Check out some of these great ideas for your business, job, and life.