Thank you to Jill Schiefelbein, author of Dynamic Communication. She interviewed me for her book and I received some great bonuses. This is really a perfect case study to share with all of you.
Jill wrote a book about communication and communication techniques. She interviewed may experts that focused on communication areas beyond her expertise. Ultimately, it’s her book and she gets credit for being the overall expert. Not bad.
Jill is smart. She told each of the contributors that she wanted this to be a win-win. She wanted to include us, help us get extra exposure and hopefully we would be compelled to promote her book when it came out as well. “Of course!” I said. Win-win is where it’s at. Plus, Jill is a professional, I’ve seen her present, and she happens to be an all-around good person as well.
Now the book is out and Skype (really the Zoom platform) interviews she recorded to get the content are being released in different formats and to different online media outlets. Again, a win for both of us.
Check out her new book and check out the interview that made it to the Entrepreneur.com website. Entrepreneur Press is the publisher of her book.
About Jill Schiefelbein:
Jill Schiefelbein is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to help provide counter-terrorism messaging strategies to the military, and was a pioneer in the online education space, creating an office serving 60,000 students and adding $1M in revenue in its first year. In 2011 she ventured into entrepreneur land and hasn’t looked back. Her first business, Impromptu Guru, helps people improve their presentation and public speaking skills. She created a YouTube series that was syndicated by Entrepreneur Network and brings in thousands of new viewers each week.
Now, Jill is The Dynamic Communicator®, and creates and executes communication strategies that help organizations increase sales, enhance the product experience, and retain customers. She’s a video partner and a contributor to Entrepreneur Magazine, as well as a livestream video personality. Jill also runs the Dynamic Accelerator program that helps solo- and micro-entrepreneurs implement communication strategies to accelerate business growth
Her latest book, Dynamic Communication: Strategies to Grow, Lead, and Manage Your Business is being published by Entrepreneur Press and is in stores / Amazon … now.