Media Training – Sell the Sizzle

Sell the Sizzle

Sell the Sizzle

I’ve heard this hundreds of times but I never really got it. “Don’t sell the stake. Sell the sizzle.”  This is a sales and marketing technique that is very important if you want to stand out and make big things happen.

 

This is a web site I stumbled on offering a product or service that can teach you a new language.  Nothing new there right?  What is their sizzle? They say “Learn a language… in 10 days.”  That is a much different pitch.

 

What SIZZLE can you add to your media interviews?

http://www.howlifeworks.com/Article

 

Here’s more on this idea:

http://www.hyken.com/marketing/sell-the-sizzle-and-the-steak/

 

About Jess Todtfeld

Jess Todtfeld has been a TV producer, reporter, host. He is currently President of Success In Media, Inc. providing media training and presentation training to Fortune 500 companies, the U.N., Celebrities, experts and authors.

Jess puts himself in the hot seat as well. He has appeared on ABC, NBC, FOX, CBS, MTV, BBC, CNN and FOX News. He set a Guinness Record for being interviewed the most times in 24 hours ... 112. Need a Speaker for an Upcoming Conference or Convention?
Watch Jess' work as a speaker: www.JessTodtfeld.com

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