You Must Watch This Video – Best Media Training Trick

This, by far, is one of the most important media interview secrets.  Once you start to look, sound, and feel better during interviews, you’ll want to deploy this tactic.

Watch!

“Call to Action” Definition

A call or instruction to the audience to provoke a specific response.  Calling people to act in some way, ideally right now.

Examples:

“Ask yourself this question. Do you. . . .”

“Try this one technique for yourself. . . .”

“Don’t just think about making a donation. Go out and do it today.”

Studies show that you raise the effectiveness of making something happen when you use a Call to Action directive.


This message category is also where you then include brand mentions and “plugs.”

Most people include the plug in a completely unmotivated manner.

Ex. “Well, Paul, It is true. there are healthcare issues in this country, but what I want to talk about is mentioning that I have a book called, “10-Minute Exercises.” Watch as I hold up my copy.

That was a plug that completely derailed the interview.


Here is a more motivated plug that can be used while adding value:

“Well Rebecca, it is true. Healthcare needs a solution. One piece of the equation is exercise. This was one of the motivations for writing, “10-Minute Exercises. This is a vital piece of the solution and I’ll tell you why.. . .”

Call to Action. This is very important. If you leave this part out, the audience will likely not ACT. You must tell people what to do and where to go.

Ex.

“I’m here at CBS in Houston and excited to talk about my dieting secrets. I’m going to give 3 big ones away right now.  For a free Top 10, get the download from “LoseWeightSecrets.com.” But, there are some specific next steps …

MORE ON CONVERSION

Conversion is about moving the audience from the interview to the next step, whatever you hope that next step might be. You want to “convert” eyes or ears to clicks … or dollars transferred.

The best way to do this is to give something irresistible. This is where the free item comes in.You will want mention, in a non-pushy way, that you have something the audience might find valuable.

Example:
Me: “I have a list of the 10 most common job interview mistakes, Kathy. People can get it free from my website.

Interviewer: “What is that site so people can get it?”

Me: “It’s at www.PRsecretWeapons.com.

Interviewer: “Great!”

When the audience goes to that page, in order to get this high-value, free item, they should be required to give their first name and email. Many online marketers call this an ethical bribe. You are giving them something valuable in exchange for their email address.

When you capture email addresses, you can continue to reach out / market to them. By the way, this does not mean spam them with advertisements. Here is what you should do instead:

  Setup a stream of at least eight other emails, spread out, that contains additional valuable information. You can promote your product along the side or bottom, but to do this properly, you should be leading with value. You will build that all-important, like, know, and trust. Once you have done that, you have a much better chance of converting them into clients or customers.

You can also invite them to subscribe to a monthly, bimonthly, weekly, or even daily email. My philosophy is to not name it a Newsletter. Everyone has one of those. Name it something, interesting and unique—something they will find irresistible and want to read.

Invite them to follow you on your social networks.  The key word to everything I’m mentioning here is Invite. Adding people to other email lists or social networks without permission is an easy way to erode like, know and trust.

 

 

About Jess Todtfeld

Jess Todtfeld has been a TV producer, reporter, host. He is currently President of Success In Media, Inc. providing media training and presentation training to Fortune 500 companies, the U.N., Celebrities, experts and authors.

Jess puts himself in the hot seat as well. He has appeared on ABC, NBC, FOX, CBS, MTV, BBC, CNN and FOX News. He set a Guinness Record for being interviewed the most times in 24 hours ... 112. Need a Speaker for an Upcoming Conference or Convention?
Watch Jess' work as a speaker: www.JessTodtfeld.com

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