by Jess Todtfeld | Jul 20, 2018 | Email Marketing, Marketing, Media Training, Pitching
Just returned from presenting a session on Be the Media: 10 New Media & Social Media Marketing Strategies at the National Speakers Association’s yearly conference Influence. This week’s video comes from that session. Leverage the power of the TV studio...
by Jess Todtfeld | Feb 7, 2017 | Marketing, Media Critique
According to an article in Ragan’s PR Daily, We might see Twitter’s demise in 2017. This was one of the 5 trends they focused on. My thought? No. There will still be Twitter in the next year. It is relevant to our Tweeter In Chief, Donald J. Trump....
by Jess Todtfeld | Feb 6, 2017 | Email Marketing, PR | Public Relations, PR Marketing
What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how...
by Jess Todtfeld | Jan 22, 2014 | Marketing, PR | Public Relations, PR Marketing
A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours (112.) It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.” Next thing I...
by Jess Todtfeld | Jan 6, 2014 | Sales
I’ve heard this hundreds of times but I never really got it. “Don’t sell the stake. Sell the sizzle.” This is a sales and marketing technique that is very important if you want to stand out and make big things happen. This is a web site...
