by Jess Todtfeld | Feb 6, 2023 | AI, ChatGPT, LaMDA, PR | Public Relations, PR Marketing
ChatGPT, OpenAI and now Google’s Bard (built on their LaMDA framework) have changed the world overnight. This includes the work of public relations (PR) practitioners. Many of you know I have a Guinness Record for publicity. I got to thinking… how could...
by Jess Todtfeld | May 29, 2019 | Blog, Media Training, PR | Public Relations
Here’s a great post from Adweek Magazine The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry (e.g., editing, production, publishing,...
by Jess Todtfeld | May 31, 2018 | Pitching, PR | Public Relations, PR Marketing
This week’s topic… PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes....
by Jess Todtfeld | Jan 16, 2018 | Blog, Media Training
Ever wonder what the media is really thinking when they’re interviewing you? Are they out to get you? Are they trying to trip you up? I used to be a member of the new media. Check out this week’s short video lesson: The Mind of the Media: What They’re Thinking...
by Jess Todtfeld | Feb 7, 2017 | Marketing, Media Critique
According to an article in Ragan’s PR Daily, We might see Twitter’s demise in 2017. This was one of the 5 trends they focused on. My thought? No. There will still be Twitter in the next year. It is relevant to our Tweeter In Chief, Donald J. Trump....
