Twitter’s Demise? Trends for 2017

According to an article in Ragan’s PR Daily, We might see Twitter’s demise in 2017. This was one of the 5 trends they focused on.  My thought?  No.  There will still be Twitter in the next year.  It is relevant to our Tweeter In Chief, Donald J. Trump.  During live events like the Super Bowl or […]

When Emailing the Media…

What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]

Media Training Is Not Just About a Reporter Interviewing You . . . It’s So Much More

The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course   Navigating the waters of the media continues to change—and at record pace Media training used to be focused on what a reporter asked you. Now it can be anyone who interviews you. The interview might be conducted with […]

Pick a Producer’s Brain

Monday, June 26th I’ll be leading another one of my open calls with PR people.  This is where I answer your questions and provide general help / advice. What’s the catch?  There isn’t one.  I’m not even selling anything.  Sure, if we haven’t worked together, I’d like to show up in a way where I’m […]

Media Interview Control at the Pitch Stage

Is it possible to have more control in an interview when you haven’t even secured the actual interview??? Yes!   Here’s how…. Headlines – Create a headline (like a newspaper headline) in your pitch email or press release.  If it is really great, chances are, the media will use it.   Some examples: Now You […]

PR Marketing Insider Videos

 A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours  (112.)  It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.”  Next thing I knew, my co-author and I were […]