Thank you to Jill Schiefelbein, author of Dynamic Communication. She interviewed me for her book and I received some great bonuses. This is really a perfect case study to share with all of you. Jill wrote a book about communication and communication techniques. She interviewed may experts that focused on communication areas beyond her expertise. […]
posted on March 14, 2017 by
Yahoo! Finance Story: How to Get Booked in the Media and Get Publicity for Your Business
Big shout out to Jill Schiefelbein who not only included me in a chapter of her new book, Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business … but also did video interviews. I like to lead by example. People sometimes ask me if they should just give away content or if they should […]
posted on February 17, 2017 by
RIP … The Truth
Today we are talking about the truth . . . RIP the truth . . . Rest In Peace. Nice knowing you. Today’s entry was taken from our Media Secrets podcast Welcome to the Media Secrets podcast. I’m Jess Todtfeld. I’m the author of the book called, Media Secrets: A Media Training Crash Course. Today we are […]
posted on February 8, 2017 by
Media’s Aggressive Fact Checking & What it Means For You
In the new, President Trump era, Aggressive Fact Checking is the new thing. You’d think it should have been all along, but that’s not the case. I will tell you, having worked in news that it can be a high deadline, short attention span, quick turn-around situation. For years I’ve felt that news has become […]
posted on February 7, 2017 by
Twitter’s Demise? Trends for 2017
According to an article in Ragan’s PR Daily, We might see Twitter’s demise in 2017. This was one of the 5 trends they focused on. My thought? No. There will still be Twitter in the next year. It is relevant to our Tweeter In Chief, Donald J. Trump. During live events like the Super Bowl or […]
posted on February 6, 2017 by
When Emailing the Media…
What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]
posted on December 14, 2016 by
Having a Media Training Interview Strategy
Defining your media interview strategy and goals when doing media interviews are imperative to your specific desired outcome(s). The following is an excerpt from Jess Todtfeld’s new book published by Success In Media, titled Media Secrets: A Media Training Crash Course. Before you even begin to go out and do media interviews, you need to ask yourself […]
posted on December 8, 2016 by
Jess Recommends … Live Stream Camera for Facebook Live and Beyond
Live Stream Camera – My Suggestion. People ask me all the time for video camera suggestions. As a media trainer and someone who creates a good deal of content, this is something I have some experience with. My answer is usually… “It depends.” It really depends on what it is that you are trying to […]
posted on November 14, 2016 by
Media Secrets: A Media Training Crash Course
Now a #1 Bestselling Book A Crash Course in a Book… Includes a Free 20 Minute Quick Start Audio http://www.MediaSecretsBook.com The most up-to-date media training book on the market. Media Training techniques are now accessible to the masses as Media Secrets works with all learning styles. Every person who purchases the book can […]
posted on October 31, 2016 by
Days After Media Training – How it Worked
These clients enjoyed a recent media training workshop prior to the National Publicity Summit, an event where they pitch the media directly. These people went through media training so they would show up looking, sounding, and feeling media ready. Listen to what happened before and after … in their own words.