Media’s Aggressive Fact Checking & What it Means For You

In the new, President Trump era, Aggressive Fact Checking is the new thing. You’d think it should have been all along, but that’s not the case.  I will tell you, having worked in news that it can be a high deadline, short attention span, quick turn-around situation.  For years I’ve felt that news has become […]

Twitter’s Demise? Trends for 2017

According to an article in Ragan’s PR Daily, We might see Twitter’s demise in 2017. This was one of the 5 trends they focused on.  My thought?  No.  There will still be Twitter in the next year.  It is relevant to our Tweeter In Chief, Donald J. Trump.  During live events like the Super Bowl or […]

When Emailing the Media…

What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]

Half year message from Jess

  Just a quick message from me… It’s been 6 months since our training. Here is a link to the full database of videos. Let me know how things are going. Or, reach out if I can be helpful:  [email protected] …and Don’t keep me a secret.  Introductions to people who should know about media training, […]

Having a Media Training Interview Strategy

Defining your media interview strategy and goals when doing media interviews are imperative to your specific desired outcome(s). The following is an excerpt from Jess Todtfeld’s new book published by Success In Media, titled Media Secrets: A Media Training Crash Course. Before you even begin to go out and do media interviews, you need to ask yourself […]

Jess Recommends … Live Stream Camera for Facebook Live and Beyond

Live Stream Camera – My Suggestion. People ask me all the time for video camera suggestions.  As a media trainer and someone who creates a good deal of content, this is something I have some experience with.  My answer is usually… “It depends.”  It really depends on what it is that you are trying to […]

Media Secrets: A Media Training Crash Course

  Now a #1 Bestselling Book A Crash Course in a Book… Includes a Free 20 Minute Quick Start Audio http://www.MediaSecretsBook.com   The most up-to-date media training book on the market. Media Training techniques are now accessible to the masses as Media Secrets works with all learning styles.  Every person who purchases the book can […]

Days After Media Training – How it Worked

These clients enjoyed a recent media training workshop prior to the National Publicity Summit, an event where they pitch the media directly.  These people went through media training so they would show up looking, sounding, and feeling media ready. Listen to what happened before and after … in their own words.

Media Training Is Not Just About a Reporter Interviewing You . . . It’s So Much More

The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course Navigating the waters of the media continues to change—and at record pace Media training used to be focused on what a reporter asked you. Now it can be anyone who interviews you. The interview might be conducted with their […]

Leverage Interviews – Make More Each Time

In conjunction with the pre-launch of “Media Secrets, A Media Training Crash Course”, I’d like to share 7 Secrets to Help You Leverage Media Attention Here’s what I talk about: The Media Needs Your Help … more than you know Make Their Lives Easier – and they’ll make yours better A New Spin on Plugging: […]

Media Secrets / Rich Authors / Race to 7 Figures

Hello people who check out my blog, I’m trying to be better about communicating with folks here and those I’ve met along the way. Below are a few interesting things I’m up to… In a few months, my next book will be released, Media Secrets … A Media Training Crash Course.  It has some new and interesting techniques […]

What Media Training Really Is …

Media Training is more than you think it is. It’s not just about body language.  It’s so much more. In this video, you’ll hear my view on media training and what it means in the 2000’s.  When speaking to the media, you must have more than just pretty body language.  The media and the audience need […]

Pick a Producer’s Brain

Monday, June 26th I’ll be leading another one of my open calls with PR people.  This is where I answer your questions and provide general help / advice. What’s the catch?  There isn’t one.  I’m not even selling anything.  Sure, if we haven’t worked together, I’d like to show up in a way where I’m […]

State of the Selfie Report

As a media trainer, I must constantly watch the changing media landscape and see how it effects your ability to spread your message to the world. In the last year we saw Ellen Degeneres “shut down the internet” with her Oscar selfie.  We’ve seen “selfies with our President.” Celebrities and teenagers have mastered the “art” […]

4 Ways to Make Conference Calls Less Terrible

By Rob Bellmar   JANUARY 28, 2015 No one wants to sit on a boring conference call, especially when they have other work to do. But that’s the reality for a lot of people, at least according to recent InterCall research on the rise of mobile conference calls and employee conferencing behavior. With 82% of employees admitting to […]