How Authors Can Use Listmania to Promote Their Book

Being able to use the media to your advantage is not limited to traditional media.  In this article, publicist, book marketer, and friend Scott Lorenz shows us now Listmania is important for promoting a book   How Authors Can Use Listmania to Promote Their Book By Scott Lorenz Westwind Communications As a book publicist I […]

The Secret to Using Notes During Presentations

Most people don’t use notes when giving a presentation.  They just put them all up on a PowerPoint slide and read to everyone in the room. We all know what this is like … we hate it (unless we are the presenter.)  How can we fix this situation so everyone can be supported and so […]

Top 10 Satellite Interview Strategies

TOP 10 Satellite Interview / Satellite Media Tour Tips Before the satellite interview, write out the answers (or messages) you would love to get into the interviews. Divide them into three categories and transfer it onto the message tool sheet. This will make them easier to bring up. Practice looking into a video camera and pretending […]

Media Interview Control at the Pitch Stage

Is it possible to have more control in an interview when you haven’t even secured the actual interview??? Yes!   Here’s how…. Headlines – Create a headline (like a newspaper headline) in your pitch email or press release.  If it is really great, chances are, the media will use it.   Some examples: Now You […]

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

  Check out this interesting article.

Is Your Voice Good Enough?

Many people wonder about this when I work with them.  The good news is that 98 percent of the people I meet don’t have any major issues.  Most issues are small and with minor tweaking can sound great. Below I talk about why our voices bother us, I talk about the art of the pause, […]

Your Company Meeting is Broken

Your next meeting is a kind of presentation. A few quick tips: -Bullet point a quick agenda before and email it out. -Stick to the agenda -Have a hard start time and hard finish time so people are focused on getting the job done -Stand during the whole meeting if necessary.  When everyone stands, meetings […]

What is Media Training? (Video)

What Media Training Is and What Media Training Is Not (Video) 4 minutes on media training and the possibilities. What is Media Training? Many people have preconceived notions about what media training is and what it could provide.  I often drop the word training as not to throw off those with experience.  It is about […]

17 Most Essential Radio Interview Tips

The 17 Most Essential Radio Interview Tips Write out ten bullet Points you plan say during the interview. Email it to the producer and/or host. Chances are good that they’ll use it as their guide. Write out a larger list of answers you would love to say in an ideal world. Divide them into three categories […]

Eliminate Ums and Ahs

We wish people wouldn’t use ums and ahs when speaking to us and we wish we wouldn’t litter our own conversations, speeches or media interviews with ums ahs.   So?  What should we do? Here is a free tool you can use to help eliminate those pesky ums and ahs and make them go away: […]