TV Studio in Your Pocket

Just returned from presenting a session on Be the Media: 10 New Media & Social Media Marketing Strategies at the National Speakers Association’s yearly conference Influence. This week’s video comes from that session. Leverage the power of the TV studio in your pocket.  We are so lucky to have so much technology at our disposal.  Are you […]

When Emailing the Media…

What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]

Email Marketing Mistakes

Check out Seth Godin’s insights on Email Marketing mistakes: Eight email failures (and questions for those that want to do better)   A friend sent out an email blast (I hate that word, for good reason) to his ample address book to promote a new project and got a lot of blowback for it. He […]