by Jess Todtfeld | May 31, 2018 | Pitching, PR | Public Relations, PR Marketing
This week’s topic… PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes....
by Jess Todtfeld | Feb 8, 2017 | Crisis, Media Critique, PR | Public Relations
In the new, President Trump era, Aggressive Fact Checking is the new thing. You’d think it should have been all along, but that’s not the case. I will tell you, having worked in news that it can be a high deadline, short attention span, quick turn-around...
by Jess Todtfeld | Feb 6, 2017 | Email Marketing, PR | Public Relations, PR Marketing
What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how...
by Jess Todtfeld | Oct 17, 2016 | Blog, Media Training, PR | Public Relations
The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course Navigating the waters of the media continues to change—and at record pace Media training used to be focused on what a reporter asked you. Now it can be anyone who...
by Jess Todtfeld | Jun 24, 2014 | Media Training, Pitching, PR | Public Relations
Is it possible to have more control in an interview when you haven’t even secured the actual interview??? Yes! Here’s how…. Headlines – Create a headline (like a newspaper headline) in your pitch email or press release. If it is really great, chances...
by Jess Todtfeld | Jan 30, 2014 | PR | Public Relations, PR Marketing, Webinar
Every so often I like to do a strategy call with people I’m connected to on social media, my lists, etc. If you are a public relations or communications pro, this is for you. Some really great content came out of this one. Take a listen… ...