Media Interview Tools:
Step 1 – Receive the short, weekly video email. This is part of our accountability program and will give you access to all of our multimedia materials. Sign up here:
Step 2: Use the 3 core systems we teach:
DOWNLOAD – 3 Systems Handout
Step 3: Don’t forget about the Media Interview Tool Kit.
You’ll find Top 10 lists for navigating print, TV, radio, internet media interviews.
You don’t have to sign up for more videos referenced there. As a client, you are getting the complete and deepest content.
Last step: Breathe and Focus.
When it comes to your next interview,
make sure to think “what do I want to accomplish here …
what do I want to see in this story and how can I use what I learned to facilitate that.”
Other Tools:
Crisis? Here my 5 Musts:
- Don’t Delay. When crisis strikes, you need to react or the story will own you. The media are story tellers. Jump in early so they’ll tell YOUR story.
- Quickly get your top messages together.
- Any plan is better than no plan. Figure out protocol including what you will or will not talk about.
- Own the Story – Be quick to jump out in front of the story … and early. Get your voice out there as one of the first and main voices during the issue. The public will know that you are not scared, you are very much involved, and you are on top of the situation.
- Make sure the media feels connected and not dodged.
Are you someone who emails story ideas to the media?
Here are the 24 Most Important Elements when Emailing the Media
I am excited thinking about your year ahead where you’ve been empowered to be in control over your own messages. Please share the results with me. I’d love to hear about any pitfalls and successes. Hopefully I can add to the mix and keep you on the right track towards success.
Thank you for taking time out for the class, for playing along with all the exercises.
Sincerely,
Jess Todtfeld
President, Success In Media, Inc.