Media Training for Professional Trainers & Coaches
Elevate your on-camera presence and build a media-ready brand. Learn to deliver powerful webinars, nail television appearances, and use media to scale your training business beyond the stage.
Why Professional Trainers Need Media Training
You already know how to command a room. You can hold an audience's attention for hours, deliver transformative content, and inspire action. But the skills that make you exceptional on stage do not automatically translate to the camera. Television interviews last minutes, not hours. Webinars strip away the physical energy of a live audience. Podcast conversations require a completely different rhythm than a keynote.
For trainers and coaches, media visibility is the ultimate growth lever. A single television appearance can reach more people in three minutes than a year of live workshops. A viral podcast episode can fill your calendar for months. A strong on-camera presence positions you as a premium brand that commands higher fees, attracts better clients, and opens doors to book deals, corporate contracts, and speaking opportunities.
Media training specifically for trainers and coaches addresses the unique challenge of adapting platform skills for camera. It helps you channel your stage energy into the intimate, focused communication style that works on screen while preserving the authenticity and passion that make you great at what you do.
What You Will Learn
- Adapt your stage presence for camera, delivering the same energy and impact in a more intimate format
- Master webinar and virtual training delivery that keeps remote audiences engaged and buying
- Prepare talking points and soundbites that showcase your expertise in short television segments
- Build a personal brand strategy that uses media appearances to drive speaking and training bookings
- Handle live Q&A sessions on camera with the same confidence you bring to in-person workshops
Real-World Scenarios You Will Master
The Three-Minute TV Segment
A morning show producer gives you a three-minute slot to share your top tips. You normally deliver this content in a 90-minute workshop. Learn to distill your most powerful material into a tight, compelling segment that leaves viewers wanting more and drives them to your website.
The High-Stakes Webinar
Five hundred people have registered for your virtual training. No stage, no applause, no visible audience reactions. Learn to project energy, maintain engagement, and deliver transformative content through a camera lens as effectively as you do on a live stage.
The Expert Commentary Request
A journalist wants your perspective on a trend in your industry. This is your chance to position yourself as the go-to expert in your niche. Master the art of delivering quotable, authoritative commentary that gets you rebooked and referenced by other outlets.
Why Train with Jess Todtfeld
Jess Todtfeld is a former television producer for NBC, ABC, and FOX and a Certified Speaking Professional (CSP) himself. He understands the speaking and training world from the inside and knows exactly how to help fellow professionals translate their platform skills to camera. He holds a Guinness World Record for the most media interviews in 24 hours and has trained thousands across Fortune 500 companies.
As someone who has built his own media-ready brand, he offers trainers and coaches practical, experience-based guidance on using media to grow their business, expand their reach, and elevate their professional profile.
Frequently Asked Questions
Stage skills and camera skills are different. Many excellent presenters discover that techniques that work brilliantly in a ballroom do not translate to television, podcasts, or webinars. Media training closes that gap and gives you the tools to perform at your best in every format.
Yes. The training includes media positioning strategy that helps trainers and coaches become the kind of guest that producers actively seek out for segments, panels, and expert commentary.
Training is available as a one- or two-day intensive or in a custom format, designed to fit around your speaking and training schedule. Every session includes on-camera practice with detailed feedback from Jess Todtfeld.
Ready to Take Your Training Business to the Next Level?
Build the media skills that multiply your reach and elevate your brand.