Media Training – Know Your Audience

How important is it for us to take the audience into account when doing media interviews? Pretty important. Watch: Value You may notice that I keep stressing this. Being someone who is known for always delivering value is something that will help you build credibility and a relationship with your audience. Here are just a […]

Past Media Training Attendee Gives Strategies

Kathy Tuccaro, author of Dream Big! Overcoming a Lifetime of Trauma & Abuse That Led to Dreams of Success was an attendee of one of my recent media training workshops, specifically the Get the Most From the Summit Workshop program that precedes the National Publicity Summit in NYC. Kathy was interviewed by many many TV, Radio […]

Media Interviews: What Should You Worry About?

Not sure if you’ve been giving interviews. Either way, there are always things we worry about … usually not the right things. Check out this week’s, SHORT video lesson: WHAT TO WORRY ABOUT/ WHAT NOT TO WORRY ABOUT People spend a good deal of time worrying about the questions that will be asked in an […]

Leverage Every Media Interview

Media Interviews… Make sure to leverage every media interview opportunity. –This excerpt was taken from the #1 International Best Seller, Media Secrets: A Media Training Crash Course –Here is the link I reference in the video above. Leverage Leveraging interviews means multiplying its effect. In the “old” days, when someone would go on a show […]

The Power of Makeup

MAKEUP The big rule on TV makeup is this . . . If you can’t tell it’s there, then it was applied correctly. As I said earlier in the book, this is exactly the way I feel about media training techniques. If the audience notices and are commenting on it, there is a disconnect. This […]

Be The Media!

So many media trainers talk about what to do when you encounter a reporter. In the 2000′s, YOU can be the media.  Check out today’s lesson:   Bonus content: Media as Marketing Media can be powerful marketing. Why Most Media Trainers Don’t Cover This Unfortunately, this is still off the radar for many. Traditionally, media […]

Don’t Over-Complicate (Media Interviews)

Don’t over complicate when doing media interviews. Easier said than done? For some of you, no big deal. For others, it is too easy to go into instructional mode and to want to show the world what you know. Watch this video to hear more: Below is an excerpt from the #1 International Best Seller, Media Secrets: […]

The Mind of the Media: What They Are Thinking

Ever wonder what the media is really thinking when they’re interviewing you? Are they out to get you? Are they trying to trip you up?  I used to be a member of the new media. Check out this week’s short video lesson: The Mind of the Media: What They’re Thinking and Secrets to What They […]

Media Interviews: Practice Smarter Not Harder

Media Interviews should be looked at strategically. I get asked all the time how people can practice faster. Many people say they’ll spend a half a day or more practicing. This sounds overly optimistic. If you have a media interview and would like tips on how to practice smarter not harder, watch the video below: […]

Body Language – All You Really Need to Do

In this short video I bottom line what you have to do to look great. Now you can stop worrying about that and focus on what messages you want to include. What You’ve Heard From Other People When I work with everyone from CEOs and high-level executives to U.N. officials to experts and authors, many […]