How Can I Protect My Voice? Do’s and Don’ts

It is very easy for us to strain our voices.  What should we do?  Here’s a quick video with some do’s and don’ts:   What do you think? Add your voice strategies in comments below. -Jess  

Media Secrets Interview – With Jess Todtfeld

Thank you to Sylvie Di Giusto for having me on ABC Radio in NYC. In this interview I talk about how to be a great guest, how to get more press, and how to use media to get more of what you want. Check it out: Sylvie was guest hosting for Yitzchok Saflas. Thank you […]

Is IGTV the Next Big Thing?

Imagine learning about YouTube when it first came out.  Would you do a better job of using it as a tool to grow your audience, get more clients or customers, or simply drive more attention to what you are doing? This is what I discuss in this week’s video for my PR and Communications professionals   […]

Plugging Sometimes Feels Inauthentic

Good news… We can do better.  Check out this week’s video:   The following is an excerpt from the book Media Secrets: A Media Training Crash Course A New Take on PLUGing Traditionally, the plug is the product mention by the interviewer or interviewee. This can be your website, company, book, etc. The old idea of […]

Clichés are Good! … for media interviews

I know this sounds very counter-intuitive but stay with me on this one.  Journalist love to quote other people using clichés.  Did I lose you yet? Ok. This is something that will help you with media interviews. It’s a big aha in media training sessions.  Just check out the video to hear how this works. […]

Media Training – Know Your Audience

How important is it for us to take the audience into account when doing media interviews? Pretty important. Watch: Value You may notice that I keep stressing this. Being someone who is known for always delivering value is something that will help you build credibility and a relationship with your audience. Here are just a […]

Past Media Training Attendee Gives Strategies

Kathy Tuccaro, author of Dream Big! Overcoming a Lifetime of Trauma & Abuse That Led to Dreams of Success was an attendee of one of my recent media training workshops, specifically the Get the Most From the Summit Workshop program that precedes the National Publicity Summit in NYC. Kathy was interviewed by many many TV, Radio […]

Media Interviews: What Should You Worry About?

Not sure if you’ve been giving interviews. Either way, there are always things we worry about … usually not the right things. Check out this week’s, SHORT video lesson: WHAT TO WORRY ABOUT/ WHAT NOT TO WORRY ABOUT People spend a good deal of time worrying about the questions that will be asked in an […]

Leverage Every Media Interview

Media Interviews… Make sure to leverage every media interview opportunity. –This excerpt was taken from the #1 International Best Seller, Media Secrets: A Media Training Crash Course –Here is the link I reference in the video above. Leverage Leveraging interviews means multiplying its effect. In the “old” days, when someone would go on a show […]

The Power of Makeup

MAKEUP The big rule on TV makeup is this . . . If you can’t tell it’s there, then it was applied correctly. As I said earlier in the book, this is exactly the way I feel about media training techniques. If the audience notices and are commenting on it, there is a disconnect. This […]