Be The Media!

So many media trainers talk about what to do when you encounter a reporter. In the 2000′s, YOU can be the media.  Check out today’s lesson:   Bonus content: Media as Marketing Media can be powerful marketing. Why Most Media Trainers Don’t Cover This Unfortunately, this is still off the radar for many. Traditionally, media […]

Don’t Over-Complicate (Media Interviews)

Don’t over complicate when doing media interviews. Easier said than done? For some of you, no big deal. For others, it is too easy to go into instructional mode and to want to show the world what you know. Watch this video to hear more: Below is an excerpt from the #1 International Best Seller, Media Secrets: […]

The Mind of the Media: What They Are Thinking

Ever wonder what the media is really thinking when they’re interviewing you? Are they out to get you? Are they trying to trip you up?  I used to be a member of the new media. Check out this week’s short video lesson: The Mind of the Media: What They’re Thinking and Secrets to What They […]

Media Interviews: Practice Smarter Not Harder

Media Interviews should be looked at strategically. I get asked all the time how people can practice faster. Many people say they’ll spend a half a day or more practicing. This sounds overly optimistic. If you have a media interview and would like tips on how to practice smarter not harder, watch the video below: […]

Body Language – All You Really Need to Do

In this short video I bottom line what you have to do to look great. Now you can stop worrying about that and focus on what messages you want to include. What You’ve Heard From Other People When I work with everyone from CEOs and high-level executives to U.N. officials to experts and authors, many […]

When Emailing the Media…

What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]

Jess Recommends … Live Stream Camera for Facebook Live and Beyond

Live Stream Camera – My Suggestion. People ask me all the time for video camera suggestions.  As a media trainer and someone who creates a good deal of content, this is something I have some experience with.  My answer is usually… “It depends.”  It really depends on what it is that you are trying to […]

Days After Media Training – How it Worked

These clients enjoyed a recent media training workshop prior to the National Publicity Summit, an event where they pitch the media directly.  These people went through media training so they would show up looking, sounding, and feeling media ready. Listen to what happened before and after … in their own words.

Media Training Is Not Just About a Reporter Interviewing You . . . It’s So Much More

The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course   Navigating the waters of the media continues to change—and at record pace Media training used to be focused on what a reporter asked you. Now it can be anyone who interviews you. The interview might be conducted with […]

Media Secrets / Rich Authors / Race to 7 Figures

Hello people who check out my blog, I’m trying to be better about communicating with folks here and those I’ve met along the way. Below are a few interesting things I’m up to… In a few months, my next book will be released, Media Secrets … A Media Training Crash Course.  It has some new and interesting techniques […]