When Emailing the Media…

What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]

Jess Recommends … Live Stream Camera for Facebook Live and Beyond

Live Stream Camera – My Suggestion. People ask me all the time for video camera suggestions.  As a media trainer and someone who creates a good deal of content, this is something I have some experience with.  My answer is usually… “It depends.”  It really depends on what it is that you are trying to […]

Days After Media Training – How it Worked

These clients enjoyed a recent media training workshop prior to the National Publicity Summit, an event where they pitch the media directly.  These people went through media training so they would show up looking, sounding, and feeling media ready. Listen to what happened before and after … in their own words.

Media Training Is Not Just About a Reporter Interviewing You . . . It’s So Much More

The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course   Navigating the waters of the media continues to change—and at record pace Media training used to be focused on what a reporter asked you. Now it can be anyone who interviews you. The interview might be conducted with […]

Media Secrets / Rich Authors / Race to 7 Figures

Hello people who check out my blog, I’m trying to be better about communicating with folks here and those I’ve met along the way. Below are a few interesting things I’m up to… In a few months, my next book will be released, Media Secrets … A Media Training Crash Course.  It has some new and interesting techniques […]

What Media Training Really Is …

Media Training is more than you think it is. It’s not just about body language.  It’s so much more. In this video, you’ll hear my view on media training and what it means in the 2000’s.  When speaking to the media, you must have more than just pretty body language.  The media and the audience need […]

State of the Selfie Report

As a media trainer, I must constantly watch the changing media landscape and see how it effects your ability to spread your message to the world. In the last year we saw Ellen Degeneres “shut down the internet” with her Oscar selfie.  We’ve seen “selfies with our President.” Celebrities and teenagers have mastered the “art” […]

Energy Counts in Media Interviews

Here is a side by side example of great / high energy and low / almost non-existent energy. This just goes to show that energy and smiling counts. (Try to make it to the end.) One word answers?  Really?!! As a media trainer, I look for the fastest way to get people to “show up.” […]

Top 10 Satellite Interview Strategies

TOP 10 Satellite Interview / Satellite Media Tour Tips Before the satellite interview, write out the answers (or messages) you would love to get into the interviews. Divide them into three categories and transfer it onto the message tool sheet. This will make them easier to bring up. Practice looking into a video camera and pretending […]

17 Most Essential Radio Interview Tips

The 17 Most Essential Radio Interview Tips Write out ten bullet Points you plan say during the interview. Email it to the producer and/or host. Chances are good that they’ll use it as their guide. Write out a larger list of answers you would love to say in an ideal world. Divide them into three categories […]