What Media Training Really Is …

Media Training is more than you think it is. It’s not just about body language.  It’s so much more. In this video, you’ll hear my view on media training and what it means in the 2000’s.  When speaking to the media, you must have more than just pretty body language.  The media and the audience need […]

State of the Selfie Report

As a media trainer, I must constantly watch the changing media landscape and see how it effects your ability to spread your message to the world. In the last year we saw Ellen Degeneres “shut down the internet” with her Oscar selfie.  We’ve seen “selfies with our President.” Celebrities and teenagers have mastered the “art” […]

Energy Counts in Media Interviews

Here is a side by side example of great / high energy and low / almost non-existent energy. This just goes to show that energy and smiling counts. (Try to make it to the end.) One word answers?  Really?!! As a media trainer, I look for the fastest way to get people to “show up.” […]

Top 10 Satellite Interview Strategies

TOP 10 Satellite Interview / Satellite Media Tour Tips Before the satellite interview, write out the answers (or messages) you would love to get into the interviews. Divide them into three categories and transfer it onto the message tool sheet. This will make them easier to bring up. Practice looking into a video camera and pretending […]

17 Most Essential Radio Interview Tips

The 17 Most Essential Radio Interview Tips This was taken from the Book Media Secrets – Special Free Offer Write out ten bullet Points you plan say during the interview. Email it to the producer and/or host. Chances are good that they’ll use it as their guide. Write out a larger list of answers you would […]

Media Training Tips

Looking for Media Training Tips and Techniques ? This is a link that I have usually just provided to publicists that I have a close relationship with.  It put it together as a resource for their clients: Media Training Tool Kit http://www.MediaTrainingToolKit.com Here’s what you’ll find there: 10 Tips for TV Interviews  – Media Training […]

Possibilities – Media & Beyond

Success Is …

“Success is the progressive realization of a worthy goal or ideal.”   Earl Nightingale These quotes compliment each other.      

Dealing with Crisis

Dealing with crisis situations is never fun.  It is a necessary evil and it may fall into your lap at any moment Are you prepared? Here are some of the first steps: Don’t Delay. When crisis strikes, you need to react or the story will own you. The media are story tellers. Jump in early […]

Media Training – Sell the Sizzle

I’ve heard this hundreds of times but I never really got it. “Don’t sell the stake. Sell the sizzle.”  This is a sales and marketing technique that is very important if you want to stand out and make big things happen.   This is a web site I stumbled on offering a product or service that […]