Insurance executives face a unique media challenge: your company is most visible when customers are most distressed. Rate increases, claims denials, catastrophe response, and regulatory scrutiny all happen in public. Jess trains insurance leaders to communicate with empathy, clarity, and credibility — exactly when it matters most.
No industry is more scrutinized in the aftermath of a crisis than insurance. After a hurricane, wildfire, or major health event, the cameras are on your executives before the damage is even assessed. Add in rate increase controversies, state regulatory hearings, and social media outrage over claims handling, and you have an environment where the wrong word in one interview can become national news.
Jess has trained executives to navigate exactly these situations — building messages that hold up under aggressive questioning and land credibly with policyholders, regulators, and investors at the same time.
Premium hikes attract aggressive coverage. Your executives must explain actuarial reality to reporters and consumers who want simpler answers and are looking for someone to blame.
After a hurricane, wildfire, or flood, policyholders and journalists are watching every statement your company makes. Speed, empathy, and accuracy are all required simultaneously.
A single denied claim can go viral. How your spokesperson responds on camera determines whether the story ends there or escalates into a national narrative about your company's values.
Public rate filings and regulatory proceedings generate media coverage. Your testimony shapes public perception whether or not reporters are in the room.
Communicate genuine concern for policyholders in crisis moments without creating legal exposure or undermining your claims position.
Turn actuarial and risk data into accessible language that satisfies journalists and builds understanding with consumers and regulators.
Control the story in the critical first hours after a catastrophe or controversy, rather than playing defense against the framing someone else set.
Train your full communications team — regional VPs, claims directors, regulatory affairs officers — so every spokesperson is ready when called.
"Jess gave me easy to use strategies to change my appearance. I realized how body language was influencing my message."
The best time to train your spokespeople is before the cameras arrive. Jess builds the message frameworks and interview skills your team needs to handle any media situation with confidence.