Free vs. paid media training: what is the real difference?
Free media training is basically tips. Paid media training is a system: guided practice with a coach who has worked with people in your role, plus a full year of ongoing support, so you are ready when the interview goes out to the world.
The difference between free and paid media training is the difference between advice and ability. Both can be useful, but only one reliably changes how you perform when it counts.
Free training is tips
Free training is basically tips. There is nothing wrong with a good tip, but tips alone are not a system you can rely on under pressure. And unfortunately, most people do not value what they were given at no cost, so the advice rarely turns into practiced skill.
Paid training is a system
Paid training includes guided practice with a coach who has worked with people exactly like you. You do the reps on camera, get real feedback, and build the reflexes that hold up when a reporter pushes. Quality paid media training should also include a full year of ongoing support at no extra cost, which is how we know clients are ready when they have to share an interview with the world.
When the interview matters, the gap between a few remembered tips and a practiced system shows up on screen, in front of your audience. If you are weighing the investment, see what media training costs and what drives the price.