How do I choose the right media training course?
Choose a course built for your specific situation, whether you are a spokesperson, an author, or a sector leader in healthcare, financial services, or pharma. A specialist gets you to your goal faster, with fewer detours.
The right media training course is the one built around your situation, not a generic curriculum. Before you compare providers, get clear on who you are in the interview and what you need the audience to do.
Start with your role and goal
- Are you a spokesperson representing an organization and its position?
- Are you an author trying to get people to buy a book?
- Are you a leader in a specific sector like healthcare, financial services, or pharma, where the questions and the stakes are unique?
Why a specialist beats a generalist
Finding a specialist is like seeing a doctor who is a specialist: it gets you to your goal faster, with fewer detours. Someone who has trained leaders in your sector already knows the hard questions you will face and the traps that catch newcomers, so your time is spent sharpening, not explaining your world to your trainer.
Success in Media offers customized courses based on your situation and need, rather than one fixed program. Jess Todtfeld has coached leaders across more than a dozen industries, at organizations including Google, JPMorgan, American Express, and the United Nations.
Questions to ask any provider
- Will I get real, recorded practice on camera, or just tips and theory?
- Have you trained people in my sector and at my level?
- What happens after the session, when the real interview arrives?