Email Marketing Mistakes

Check out Seth Godin’s insights on Email Marketing mistakes:

Media and Publicity Training - Email Techniques

Media and Publicity Training – Email Techniques

Eight email failures (and questions for those that want to do better)

 

A friend sent out an email blast (I hate that word, for good reason) to his ample address book to promote a new project and got a lot of blowback for it. He asked me for my feedback…

  1. Just because you have had a previous relationship with someone doesn’t mean you have permission to email them. Permission marketing is anticipated, personal and relevant messaging. The simple measure is this: Would they miss you if you didn’t mail them? If not, then you’re fooling yourself into thinking you have something you don’t.
  2. Blaming the tool. There are a wealth of

Eight email failures (and questions for those that want to do better)

 

 

About Jess Todtfeld

Jess Todtfeld has been a TV producer, reporter, host. He is currently President of Success In Media, Inc. providing media training and presentation training to Fortune 500 companies, the U.N., Celebrities, experts and authors.

Jess puts himself in the hot seat as well. He has appeared on ABC, NBC, FOX, CBS, MTV, BBC, CNN and FOX News. He set a Guinness Record for being interviewed the most times in 24 hours ... 112. Need a Speaker for an Upcoming Conference or Convention?
Watch Jess' work as a speaker: www.JessTodtfeld.com

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