Here’s a great post from Adweek Magazine The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry (e.g., editing, production, publishing, anchoring). Now that we see the difference, here are 5 types of reporters and how to work […]

Here are the most essential radio interview tips brought to you from Jess Todtfeld, CSP. Jess is a global leader in  media training, in the United States and Internationally The 17 Most Essential Radio Interview Tips This was taken from the Book Media Secrets – Special Free Offer Write out ten bullet Points you plan say […]

Certified Speaking Professional…  Often I get asked, what do those letters mean? What is a Certified Speaking Professional? What is a CSP? The Certified Speaking Professional designation, established in 1980, is the speaking industry’s international measure of professional platform skill. The CSP designation is conferred by the National Speakers Association (NSA) only on those speakers […]

I get asked about my thoughts on TED or TEDx talks.  Here are some of the things I share with clients and folks at events. 1) Create a unique hook or title. When you start your TED talk, you want to begin with the end in mind. You want to create something that people would […]

Get the #1 International Bestseller Free Media Secrets: A Media Training Crash Course ($24.95 Value) for free. Click here to to get this promotion while it is still running.   Click here to to get this promotion while it is still running.    

Check out the new book, 8 Second PR On Amazon: With the average attention span of an adult being 8 seconds, your job as a marketer just got 100 times harder. If you want to amplify your personal or business brand, 8-Second PR is a fun how-to-promote-your-business guide with case study examples of what works […]

Add Your Review on This Page (Post your comment in the box at the bottom of this page.) (or check out video reviews from past clients) We are grateful for the kind words we receive after trainings and speeches. This page is our new location to add your thoughts and reviews. -Jess Todtfeld p.s. Scroll […]

Today’s topic is for those who are busy reaching out to the media. Do you know your email open rate?  If you are pitching the media, this is something you need to know.  In today’s video I help those pitching the media learn how to check your open rate and even learn how to send […]

It is very easy for us to strain our voices.  What should we do?  Here’s a quick video with some do’s and don’ts:   What do you think? Add your voice strategies in comments below. -Jess  

If you own a business, want to be a speaker, or position yourself as a thought leader, we’ve all been told that you must have a book.  How about a podcast?  What do you think? Here are some of my thoughts.  Add yours in the comments at the bottom.  

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Just returned from presenting a session on Be the Media: 10 New Media & Social Media Marketing Strategies at the National Speakers Association’s yearly conference Influence. This week’s video comes from that session. Leverage the power of the TV studio in your pocket.  We are so lucky to have so much technology at our disposal.  Are you […]

Thank you to Sylvie Di Giusto for having me on ABC Radio in NYC. In this interview I talk about how to be a great guest, how to get more press, and how to use media to get more of what you want. Check it out: Sylvie was guest hosting for Yitzchok Saflas. Thank you […]

Imagine learning about YouTube when it first came out.  Would you do a better job of using it as a tool to grow your audience, get more clients or customers, or simply drive more attention to what you are doing? This is what I discuss in this week’s video for my PR and Communications professionals   […]

Good news… We can do better.  Check out this week’s video:   The following is an excerpt from the book Media Secrets: A Media Training Crash Course A New Take on PLUGing Traditionally, the plug is the product mention by the interviewer or interviewee. This can be your website, company, book, etc. The old idea of […]