Media training for spokespeople led by Jess Todtfeld, former NBC, ABC, and Fox producer. Build a unified, media-ready team of confident spokespeople prepared for TV, radio, podcast, and crisis interviews.
Get a Quick QuoteEffective spokesperson training is the difference between a team that hopes a media interview goes well and a team that walks in knowing exactly what to say, how to bridge to the key message, and how to stay composed when the questions get sharp. Our spokesperson training program prepares communications departments, investor relations teams, healthcare professionals, and government agency teams to represent their organization on camera, on the record, and under pressure.
Most organizations rely on one or two trained spokespeople and a long bench of executives who freeze when a reporter calls. We fix that. Working with groups of 1 to 8, Jess Todtfeld trains every spokesperson on your team in message consistency, on-camera presence, sound bite construction, and hostile-question handling, so your organization is never one schedule conflict away from a missed media opportunity.
Ensure every team member delivers aligned messaging regardless of which spokesperson handles the communication
Scale your communications capability by quickly training new spokespeople to your organizational standards
Develop the visual confidence and presence needed to represent your organization on broadcast and video
Master difficult interview scenarios and learn how to bridge back to your key messages under pressure
PR teams that need multiple trained spokespeople ready for any media situation
IR professionals who manage earnings calls, investor conferences, and financial communications
Healthcare professionals communicating complex medical information to the media and public
Public information officers and communications staff in government organizations
We work with your team to establish clear messages, talking points, and bridging strategies
Each spokesperson receives customized training on delivery, presence, and handling hostile questions
Group practice ensures consistency, coordination, and readiness across your entire spokesperson team
"He took the team from being confident guests to the level of paid spokespeople. It was amazing to me."
We train entire teams. The optimal size is typically 1-8 spokespeople for intensive training, though we can accommodate larger groups. Team training ensures consistency and creates backup spokespeople for different scenarios.
Yes, we offer both virtual and in-person training. While in-person training allows for more intensive practice, our virtual programs are highly effective and include video feedback, live mock interviews, and small group coaching.
Absolutely. We work with your communications team to develop key messages, talking points, and bridging strategies before training begins. Strong messaging is the foundation for effective spokesperson training.
We customize training for mixed experience levels. Advanced spokespeople get coaching on advanced techniques while newer ones focus on fundamentals. The group dynamic actually strengthens learning as experienced team members model best practices.
Develop consistent, on-message communications across your entire team
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