Media training for spokespeople led by Jess Todtfeld, former NBC, ABC, and Fox producer. Build a unified, media-ready team of confident spokespeople prepared for TV, radio, podcast, and crisis interviews.
Get PricingSpokesperson training is professional coaching that prepares the people who speak for an organization to deliver clear, consistent, on-message answers in media interviews and public appearances, on camera, on the record, and under pressure. Done well, it is the difference between a team that hopes a media interview goes well and a team that walks in knowing exactly what to say, how to bridge to the key message, and how to stay composed when the questions get sharp.
Most organizations rely on one or two trained spokespeople and a long bench of executives who freeze when a reporter calls. We fix that. Working with groups of 1 to 8, Jess Todtfeld trains every spokesperson on your team using the One-Voice Method: a system for building message consistency, on-camera presence, sound bite construction, and hostile-question handling across an entire team, so your organization is never one schedule conflict away from a missed media opportunity.
Training is led by Jess Todtfeld: a former NBC, ABC, and Fox television producer (13 years), a Guinness World Record holder for the most media interviews in 24 hours (112), a Certified Speaking Professional (a designation held by less than 1% of professional speakers), and the author of the bestseller Media Secrets. He has trained more than 500 executives and spokespeople, including teams at Google, JPMorgan, American Express, and the United Nations.
Most teams treat spokesperson readiness as a one-person job. They send a single executive to a media interview, hope it goes well, and discover the gap only when that person is traveling, unavailable, or caught off guard by a hostile question. The result is a missed booking, a muddled message, or a quote that does not sound like the organization at all.
The deeper problem is consistency. When three different people speak for the same organization and each frames the story differently, audiences and reporters notice. Message drift erodes trust faster than a single weak answer does.
Strong spokesperson training fixes both. It builds a bench of trained voices instead of a single point of failure, and it gives every one of them the same core message, the same bridging technique, and the same composure under pressure. That is what it means to speak with one voice.
Ensure every team member delivers aligned messaging regardless of which spokesperson handles the communication
Scale your communications capability by quickly training new spokespeople to your organizational standards
Develop the visual confidence and presence needed to represent your organization on broadcast and video
Master difficult interview scenarios and learn how to bridge back to your key messages under pressure
PR teams that need multiple trained spokespeople ready for any media situation
IR professionals who manage earnings calls, investor conferences, and financial communications
Healthcare professionals communicating complex medical information to the media and public
Public information officers and communications staff in government organizations
The One-Voice Method runs in three stages, so every spokesperson on your team ends up aligned on message and confident on camera.
We work with your team to establish clear messages, talking points, and bridging strategies
Each spokesperson receives customized training on delivery, presence, and handling hostile questions
Group practice ensures consistency, coordination, and readiness across your entire spokesperson team
The most common mistake is rehearsing answers instead of building skills. A team memorizes talking points for one announcement, performs adequately, then freezes the next time because the questions are different and the script no longer fits.
Memorized lines collapse the moment a reporter goes off-script, and reporters always go off-script. What holds up under pressure is technique: knowing how to bridge from a hostile question back to your message, how to build a sound bite a producer will actually air, and how to stay composed when the room gets sharp.
We train the skill, not the script. Your spokespeople leave able to handle the interview you prepared for and the three you did not.
Jess spent 13 years as a producer at NBC, ABC, and Fox. Your team learns what producers actually look for, what gets a guest booked again, and what ends up on the cutting-room floor.
We build a bench of trained voices so you are never one schedule conflict away from a missed media opportunity, and every voice stays on the same message.
We train technique that holds up when reporters go off-script: bridging, sound bite construction, and composure under hostile questioning, not memorized lines that collapse under pressure.
Spokespeople see themselves on camera and adjust before it counts, with live mock interviews and specific, candid coaching after each one.
"He took the team from being confident guests to the level of paid spokespeople. It was amazing to me."
We train entire teams. The optimal size is typically 1-8 spokespeople for intensive training, though we can accommodate larger groups. Team training ensures consistency and creates backup spokespeople for different scenarios.
Yes, we offer both virtual and in-person training. While in-person training allows for more intensive practice, our virtual programs are highly effective and include video feedback, live mock interviews, and small group coaching.
Absolutely. We work with your communications team to develop key messages, talking points, and bridging strategies before training begins. Strong messaging is the foundation for effective spokesperson training.
We customize training for mixed experience levels. Advanced spokespeople get coaching on advanced techniques while newer ones focus on fundamentals. The group dynamic actually strengthens learning as experienced team members model best practices.
Spokesperson training is professional coaching that prepares the people who speak for an organization to deliver clear, consistent, on-message answers in media interviews and public appearances. It covers message development, on-camera presence, sound bite construction, bridging techniques, and staying composed during hostile questions, for individuals and full teams.
Media training usually prepares one person for their own interviews. Spokesperson training prepares a team to represent the same organization with one consistent voice, so any trained member can step in. It adds message alignment, rapid onboarding of new spokespeople, and coordination across the group.
Most teams choose a one- or two-day intensive, and we also offer blended formats that combine virtual prep with in-person practice. The right length depends on team size and how much live interview practice each spokesperson needs. We recommend a format after a short scoping call.
Develop consistent, on-message communications across your entire team
Get a Quick Quote Book a CallKathy Gruhn, Spokesperson
Spokesperson Kathy Gruhn describes how Jess eased her nerves and how much she learned almost without realizing it.
