Check out Seth Godin’s insights on Email Marketing mistakes:
Media and Publicity Training – Email Techniques
Eight email failures (and questions for those that want to do better)
A friend sent out an email blast (I hate that word, for good reason) to his ample address book to promote a new project and got a lot of blowback for it. He asked me for my feedback…
- Just because you have had a previous relationship with someone doesn’t mean you have permission to email them. Permission marketing is anticipated, personal and relevant messaging. The simple measure is this: Would they miss you if you didn’t mail them? If not, then you’re fooling yourself into thinking you have something you don’t.
- Blaming the tool. There are a wealth of
Eight email failures (and questions for those that want to do better)