Crisis Media Training – Be prepared and own your own story
You’ll Learn How To:
» Be Ready before a Crisis Strikes
» Have the Systems to Deal With the Toughest of Media Situations
» Convey Facts While Maintaining Grace Under Fire
» Manage Brand Reputation
Don’t Wait for a Crisis to Prepare?
Crisis Media Training is best done long before a crisis strikes. Unfortunately, many companies and organizations fail to recognize the reasons to prepare ahead of time.
The effect of a crisis on a business can result in:
Have a plan
- Lost revenue
- Lost jobs / firings
- Brand tarnishing
- Long-term press hostility
- Long-term public hostility
- Extended social media fallout
Remember the idiom “An ounce of prevention is worth a pound of cure”?
While a crisis is often unexpected, preparation means turning crisis into opportunity. Spokespersons need to be able to:
Don’t let the story own you
- Quickly retain many media messages
- Deliver those messages succinctly
- Be in control of their words
- Stay on message
- Prepare and rehearse quickly and effectively
- Know how to deal with questions they don’t know the answer to
- Convey heart and humanity
We can help you prepare before or after a crisis.
Let us customize a program around your needs. Be in control of the story before it controls you.
Call or email us today to hear how we can help you specifically.
Avoid making mistakes that stick with companies