Is it possible to have more control in an interview when you haven’t even secured the actual interview???
Yes!
Here’s how….
Headlines – Create a headline (like a newspaper headline) in your pitch email or press release. If it is really great, chances are, the media will use it.
Some examples:
Now You Can Loose Weight and Eat Fast Food
The 5 Best Ways to Beat Cold and Flu
Is it Time for Dogs to Have a Social Network of Their Own?
Watch these videos to see just how powerful this can be:
Here’s a link to even more:
http://teamcoco.com/newscasters
Enjoy.
P.S.
Want to have even more control with pitches and getting media attention?
Check out My PR Secret Weapons Kit.