Sell the Sizzle

I’ve heard this hundreds of times but I never really got it. “Don’t sell the stake. Sell the sizzle.”  This is a sales and marketing technique that is very important if you want to stand out and make big things happen.

This is a web site I stumbled on offering a product or service that can teach you a new language.  Nothing new there right?  What is their sizzle? They say “Learn a language… in 10 days.”  That is a much different pitch.

What SIZZLE can you add to your media interviews?

http://www.howlifeworks.com/Article

Here’s more on this idea:

http://www.hyken.com/marketing/sell-the-sizzle-and-the-steak/