Media Training – Sell the Sizzle

Sell the Sizzle

Sell the Sizzle

I’ve heard this hundreds of times but I never really got it. “Don’t sell the stake. Sell the sizzle.”  This is a sales and marketing technique that is very important if you want to stand out and make big things happen.

 

This is a web site I stumbled on offering a product or service that can teach you a new language.  Nothing new there right?  What is their sizzle? They say “Learn a language… in 10 days.”  That is a much different pitch.

 

What SIZZLE can you add to your media interviews?

http://www.howlifeworks.com/Article

 

Here’s more on this idea:

http://www.hyken.com/marketing/sell-the-sizzle-and-the-steak/

 

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.