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Communication keynote

Media Secrets: what a network producer knows about attention.

How producers choose guests, and how your leaders become the guest they call back. From a former NBC, ABC and FOX producer.

Or call (646) 233-1424

  • 13 years at NBC, ABC and FOXA television producer who booked and produced more than 5,000 segments.
  • Guinness World Record holderFor media interviews given in 24 hours.
  • Certified Speaking ProfessionalThe CSP is held by fewer than 1% of speakers worldwide.
  • Author of two booksMedia Secrets, an international bestseller, and High Stakes Presenter, coming February 2027.

Organizations that have brought Jess in

United Nations AARP JPMorgan LinkedIn American Express Land Rover ASPCA

Produced at NBC ABC FOX 13 years, more than 5,000 segments

Communication keynote · From the book Media Secrets

Producers decide who gets on air in seconds. Here is what they look for.

For 13 years Jess was the producer deciding who got on air at NBC, ABC and FOX, and what they said once they were there. He has since set a Guinness World Record for media interviews in 24 hours and prepared spokespeople from the United Nations to AARP.

Media Secrets gives your leaders the producer’s view: how to get the right attention, stay in control of any interview, and turn media into marketing. It covers crisis interviews as well as the good-news story.

After the keynote, leaders can continue with executive media training

Play the video, 3:07: Media Secrets keynote demo

From the Media Secrets keynote: staying in control of an interview.

Takeaways

Your audience will leave able to:

Every attendee leaves with something to use in their next high-stakes conversation, not just notes.

  1. Say it in a sound bite people quoteShort, specific lines that survive the edit and get repeated.
  2. Stay in control when the questions turn hostileAnswer without dodging, then bring the interview back to the message.
  3. Get the right attentionHow producers choose guests, and how to become the one they call back.
  4. Turn interviews into businessUse media as marketing, with a system rather than luck.

Who it is for

Leaders who face the press, and the teams behind them

  • PR and communications conferences
  • Association leaders
  • Healthcare and physicians
  • Finance and investment
  • Nonprofit leadership
  • Executive teams

Formats

Built for your room

  • 45 to 60 minute keynote
  • Keynote plus on-camera practice workshop
  • Virtual or hybrid, at broadcast quality

Jess builds the examples around your sector and the stories your leaders will actually be asked about.

From the room

What audiences say

“Jess is one of the best speakers that I have ever seen. He provides excellent insight and is extremely entertaining. I highly recommend Jess.”

David BadanesAttorney

After the keynote

Keep the keynote working after the event.

The ideas stick when people practice them. Jess can add any of these to a keynote booking.

A workshop the same day

Ninety minutes to half a day of practice, so your people try the techniques in the room, with feedback, instead of taking notes.

Coaching for the people who carry the message

Your executives or sales leaders get one-on-one preparation for their own high-stakes moments, on camera, at Jess’s Madison Avenue studio or virtually.

Team training

Presentation, sales and media training for whole teams, through Jess’s company. See team training

Questions

Questions about this keynote

Who is the Media Secrets keynote for?

Executives, spokespeople, association leaders, physicians and the communications teams behind them. It suits PR and communications conferences and leadership meetings.

Does it cover crisis interviews?

Yes. It covers how to stay in control when the questions turn hostile, as well as how to get positive attention.

Can it be followed by media training?

Yes. Leaders can continue with executive media training at Jess's Madison Avenue studio or virtually.

Check availability

Tell Jess what you need. He will tell you if he is available.

  1. A reply within one business dayWhether Jess is available on your date, and a hold on it if you want one.
  2. A short call with JessWho is in the room, what has to change after the event, and how long he has on stage.
  3. A plan in writingThe outline for your session, the format and the logistics, confirmed before anything is booked.

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Call (646) 233-1424 or email [email protected]

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