ChatGPT, OpenAI and now Google’s Bard (built on their LaMDA framework) have changed the world overnight. This includes the work of public relations (PR) practitioners.
Many of you know I have a Guinness Record for publicity. I got to thinking… how could this be used to better reach media people and get them to book you (or your clients.)
I was actually first to market with an online course on the Udemy platform called:
ChatGPT to Supercharge Your Public Relations Media Training
I’m helping people to: Use ChatGPT (OpenAI) to Be Better and Faster in Public Relations, Crisis Management, and Media Training Today.
Public relations is a field that demands a great deal of creativity, attention to detail, and the ability to stay ahead of the curve. However, despite the best efforts of PR practitioners, the traditional methods of reaching out to the media can often result in frustration, missed opportunities, and a feeling of constantly playing catch-up.
This is where ChatGPT comes in. As a cutting-edge AI language model, ChatGPT has the potential to revolutionize the way PR professionals approach their work, and say goodbye to the pains of traditional PR once and for all.
One of the biggest challenges faced by PR practitioners is the constant need to create and distribute relevant, engaging content. With traditional methods, this can often involve hours of manual work, including writing and editing press releases, crafting pitches, and managing media lists. But with ChatGPT, the process is streamlined and automated, allowing PR professionals to focus their time and energy on more strategic tasks.
Another pain point for PR professionals is the difficulty of targeting the right audience and getting their message heard. With ChatGPT, PR professionals have access to advanced natural language processing capabilities, allowing them to precisely target their messaging and reach their desired audience through television, print, radio, and podcasts.
But perhaps most importantly, ChatGPT offers PR professionals the ability to work more efficiently and effectively. By automating the tedious and time-consuming tasks associated with traditional PR methods, PR professionals can streamline their workflows and get their messages out faster and more effectively than ever before.
This course is designed to provide Public Relations (PR) practitioners with a comprehensive understanding of how to effectively use ChatGPT / OpenAi / Bard / LaMDA in your work. Don’t get left behind. The future is here. Taught by Guinness World Record holder in a PR category, Jess Todtfeld.
What can this course do to help you?
- Generate press releases quickly and effectively.
- Streamline work and save time.
- Anticipate and respond to potential questions from reporters.
- Generate talking points and key messages.
- Gather information and insights relevant to PR campaigns.
- Generate headlines and subject lines that are relevant, attention-grabbing, and optimized for search engines.
- Tailor messaging to specific PR needs.
- Improve the ability to support spokespeople in media appearances.
- Organize and structure messaging for spokespeople.
- Understand the limits and benefits of ChatGPT for PR / Publicity research.The course covers a wide range of topics, including headline and subject line creation, message organization, research, and media messaging. Through a combination of lectures, visual walkthroughs, and real-world examples, you will learn how to use ChatGPT to generate press releases, social media content, and responses to media inquiries.
You will also learn how to anticipate and respond to potential questions from reporters, generate talking points and key messages, and gather information and insights relevant to your PR campaigns.
Attendees will also learn the importance of fact-checking and accuracy when using ChatGPT for research. By the end of the course, you will have a solid understanding of how to use ChatGPT to streamline your work, save time and improve the effectiveness of your PR campaigns.
As a result, you will be able to avoid common PR pains such as spending a lot of time on repetitive tasks, and improve your ability to reach the right audience with the right message at the right time.
From the course Creator:
ChatGPT, Bard and AI are becoming increasingly important tools for public relations and publicity professionals. With the rapid advancement of technology, the media landscape is constantly changing, and PR professionals must adapt to stay ahead of the game. ChatGPT and AI provide PR professionals with the ability to automate repetitive tasks, gather information, and generate insights, all while saving time and improving the effectiveness of their campaigns.
One of the key benefits of ChatGPT and Bard is its ability to generate press releases, social media content, and responses to media inquiries quickly and effectively. This allows PR professionals to respond to media inquiries in a timely manner, and anticipate and respond to potential questions from reporters. Additionally, ChatGPT can be used to generate talking points and key messages, and gather information and insights relevant to PR campaigns. This helps PR professionals to tailor messaging to specific PR needs and reach the right audience with the right message at the right time.
Another benefit of ChatGPT is its ability to generate headlines and subject lines that are relevant, attention-grabbing, and optimized for search engines. This is particularly important for PR professionals, as headlines and subject lines are often the first point of contact for potential customers or clients. ChatGPT can also be used to generate a comprehensive list of questions for press packets, helping PR professionals to anticipate and respond to potential questions from reporters.
AI is also becoming a key tool for PR professionals. AI-powered tools such as natural language processing and machine learning can help.