by Jess Todtfeld | Feb 5, 2024 | c-suite, CEO, Crisis, Media Critique, Media Training
In the high-stakes world of corporate leadership, a CEO’s words can move markets, shape public perception, and influence the future of their company. However, when media interviews go awry, the fallout can be severe. By examining real-world case studies, we can...
by Jess Todtfeld | Sep 19, 2023 | Media Training
Media Training for Healthcare With the advent of the digital age and the ubiquitous presence of social media, media training has become an indispensable part of every profession. However, its necessity and impact are felt significantly in the healthcare sector. The...
by Jess Todtfeld | Jan 27, 2014 | Crisis
Dealing with crisis situations is never fun. It is a necessary evil and it may fall into your lap at any moment Are you prepared? Here are some of the first steps: Don’t Delay. When crisis strikes, you need to react or the story will own you. The media are story...