by Jess Todtfeld | Mar 31, 2025 | Media Training, PR Marketing, Uncategorized
Hey there, Communication Pros— We know the tried-and-true strategies still matter. Press releases, news conferences, and good relationships with local media are key tools in your toolbox. But in today’s media landscape, new opportunities are popping up in places you...
by Jess Todtfeld | Feb 14, 2024 | c-suite, Media Critique, Media Training
Opportunity is knocking… The Opportunity for Organizations to Become Their Own Media in the Face of Traditional Media’s Decline The landscape of media and journalism is undergoing a profound transformation. Traditional media outlets, once the bastions of...
by Jess Todtfeld | Feb 13, 2024 | Media Training
Renée Rapp’s ‘lack’ of media training exposes much larger issue – The Post – Athens The Post – Athens What does the criticism that Renée Rapp is receiving say about what society deems acceptable? Is it a lack of media training, or...
by Jess Todtfeld | Feb 5, 2024 | c-suite, CEO, Crisis, Media Critique, Media Training
In the high-stakes world of corporate leadership, a CEO’s words can move markets, shape public perception, and influence the future of their company. However, when media interviews go awry, the fallout can be severe. By examining real-world case studies, we can...
by Jess Todtfeld | Nov 15, 2023 | Media Training
In the ever changing world of media, mastering the art of communication is crucial. Media training equips individuals and organizations (you) with the skills needed to effectively convey your message, handle interviews, and manage public perception. Understanding the...
by Jess Todtfeld | Nov 6, 2023 | Media Training
In today’s interconnected world, the relationship between leaders and their audiences has transformed dramatically. Gone are the days when organizational news would follow a predictable cycle and reach the audience through a handful of channels. The digital age...
