by Jess Todtfeld | Mar 31, 2025 | Media Training, PR Marketing, Uncategorized
Hey there, Communication Pros— We know the tried-and-true strategies still matter. Press releases, news conferences, and good relationships with local media are key tools in your toolbox. But in today’s media landscape, new opportunities are popping up in places you...
by Jess Todtfeld | Mar 12, 2025 | Uncategorized
When addressing a town hall or city meeting, government officials face a unique challenge: balancing authority with approachability while handling diverse—and sometimes heated—public concerns. The way you communicate can determine whether your message is understood,...
by Jess Todtfeld | Oct 9, 2024 | PR | Public Relations
Public relations (PR) continues to evolve in 2024, driven by changes in technology, audience expectations, and the ever-shifting media landscape. Successful PR professionals must embrace innovative approaches and adapt to the dynamic environment to ensure their...
by Jess Todtfeld | Feb 14, 2024 | c-suite, Media Critique, Media Training
Opportunity is knocking… The Opportunity for Organizations to Become Their Own Media in the Face of Traditional Media’s Decline The landscape of media and journalism is undergoing a profound transformation. Traditional media outlets, once the bastions of...
by Jess Todtfeld | Feb 13, 2024 | Media Training
Renée Rapp’s ‘lack’ of media training exposes much larger issue – The Post – Athens The Post – Athens What does the criticism that Renée Rapp is receiving say about what society deems acceptable? Is it a lack of media training, or...
