by Jess Todtfeld | Feb 5, 2024 | c-suite, CEO, Crisis, Media Critique, Media Training
In the high-stakes world of corporate leadership, a CEO’s words can move markets, shape public perception, and influence the future of their company. However, when media interviews go awry, the fallout can be severe. By examining real-world case studies, we can...
by Jess Todtfeld | May 1, 2018 | Blog, Crisis, Media Training
This is another example of “You Are Always On… When You Are in Front of the Media.” Always remember that conversations before or after an interview count. In the case of Sainsbury’s CEO, who was about to talk about a £12 billion merger,...
by Jess Todtfeld | Feb 8, 2017 | Crisis, Media Critique, PR | Public Relations
In the new, President Trump era, Aggressive Fact Checking is the new thing. You’d think it should have been all along, but that’s not the case. I will tell you, having worked in news that it can be a high deadline, short attention span, quick turn-around...
by Jess Todtfeld | Jan 22, 2015 | Blog, Crisis, Media Critique, Media Training
Here is a side by side example of great / high energy and low / almost non-existent energy. This just goes to show that energy and smiling counts. (Try to make it to the end.) One word answers? Really?!! As a media trainer, I look for the fastest way to get people to...
by Jess Todtfeld | Jan 27, 2014 | Crisis
Dealing with crisis situations is never fun. It is a necessary evil and it may fall into your lap at any moment Are you prepared? Here are some of the first steps: Don’t Delay. When crisis strikes, you need to react or the story will own you. The media are story...
