PR hooks are the lifeline of a good pitch. Today I’ll share 5 ways to generate better PR hooks. I even recorded my screen in the video below to show you how I am easily able to use this website to create PR hooks.
PR hooks can easily be created using Google News as a PR hooks generator. Watch the video below to see the process in action. This is what I teach to PR companies as well as experts and authors. I set a Guinness Record using these techniques.
In the video I show you how you can add in your keywords or even other peoples / topic keywords and generate ideas. These ideas are proven because they show up on major news outlets.
Here’s a second idea. I recently found a great tool with an unintended use. If you are creating press releases and are looking for the right hook, why not try out this other nifty tool for PR hooks?
It was developed by the Hubspot people, who produce great marketing content and services. It is designed to help bloggers come up with great topics. In fact, much of what it outputs has the elements of Link Bait. Link bait is a link to a blog or story that is so enticing that people what to link and share it. Ummm… would that work on TV producer, radio and print folks?
I show it in the video above.
Here’s a quick tip: Even though it asks for 3 nouns, you can input 3 keywords and still see what it comes up with. Even if some of the answers don’t make sense? It will give you ideas for places you could take your future PR hooks.
Here’s one set of results I got after adding:
Media Training, Jess Todtfeld, and Practice (as in practice is important) as keywords.
What I got is interesting, not perfect, but gives me some future ideas I can use here or when pitching the media.
Here are 4 more, interesting HACKS
for producing clever hooks:
- Type your hook or topic into Google and see what comes up
- Look at the bottom of the Google search page to see what other suggestions come up
- Search Amazon.com to see what similar hooks are being used in book titles and subtitles
- Go through the user reviews and notice what people are saying they loved the most about books on similar topics. This is a clue about things that people like.
While you’re testing out cool things…