State of the Selfie Report

As a media trainer, I must constantly watch the changing media landscape and see how it effects your ability to spread your message to the world. In the last year we saw Ellen Degeneres “shut down the internet” with her Oscar selfie.  We’ve seen “selfies with our President.” Celebrities and teenagers have mastered the “art” […]

4 Ways to Make Conference Calls Less Terrible

By Rob Bellmar   JANUARY 28, 2015 No one wants to sit on a boring conference call, especially when they have other work to do. But that’s the reality for a lot of people, at least according to recent InterCall research on the rise of mobile conference calls and employee conferencing behavior. With 82% of employees admitting to […]

Energy Counts in Media Interviews

Here is a side by side example of great / high energy and low / almost non-existent energy. This just goes to show that energy and smiling counts. (Try to make it to the end.) One word answers?  Really?!! As a media trainer, I look for the fastest way to get people to “show up.” […]

Worst News Stories of 2014?

Mother Jones released it’s “Worst News Stories” of the year article. Check out some of the videos in the piece.  What do you think?   The Worst Segments That Appeared on Cable News in 2014 Or, the year in Don Lemon. -By Sam Brodey – Tuesday, Dec. 23rd 2014 In 2014, it was hard to […]

Understanding the 5 Types of Reporters

Here’s a great post from PRnewser.com   Understanding 5 Types of Reporters (and How to Work with Them) By Shawn Paul Wood on September 10, 2014 3:30 PM The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry […]

How Authors Can Use Listmania to Promote Their Book

Being able to use the media to your advantage is not limited to traditional media.  In this article, publicist, book marketer, and friend Scott Lorenz shows us now Listmania is important for promoting a book   How Authors Can Use Listmania to Promote Their Book By Scott Lorenz Westwind Communications As a book publicist I […]

The Secret to Using Notes During Presentations

Most people don’t use notes when giving a presentation.  They just put them all up on a PowerPoint slide and read to everyone in the room. We all know what this is like … we hate it (unless we are the presenter.)  How can we fix this situation so everyone can be supported and so […]

Top 10 Satellite Interview Strategies

TOP 10 Satellite Interview / Satellite Media Tour Tips Before the satellite interview, write out the answers (or messages) you would love to get into the interviews. Divide them into three categories and transfer it onto the message tool sheet. This will make them easier to bring up. Practice looking into a video camera and pretending […]

Media Interview Control at the Pitch Stage

Is it possible to have more control in an interview when you haven’t even secured the actual interview??? Yes!   Here’s how…. Headlines – Create a headline (like a newspaper headline) in your pitch email or press release.  If it is really great, chances are, the media will use it.   Some examples: Now You […]

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

  Check out this interesting article.