Past Media Training Attendee Gives Strategies

Kathy Tuccaro, author of Dream Big! Overcoming a Lifetime of Trauma & Abuse That Led to Dreams of Success was an attendee of one of my recent media training workshops, specifically the Get the Most From the Summit Workshop program that precedes the National Publicity Summit in NYC.

Kathy was interviewed by many many TV, Radio and Print interviews. I interviewed her to find out what she did and how she did it. Check it out:

or right click the Audio version below to download

 

Check out Kathy Tuccaro’s website:

Welcome & a Free Gift for You


Below is an excerpt from Media Secrets: A Media Training Crash Course

Introduction

Navigating the waters of the media continues to change … and at record pace.  Media training used to be focused on what a “reporter” asked you. Now it could be anyone who interviews you. It might be with their smartphone, through a social app, or for posting online for the world to see.  A Google search can paint a different picture of your brand than you were hoping for.  This is why the techniques in this book are more powerful than ever.

Plus, there is an issue with most media training programs.  They tend to focus heavily on body language and a few techniques for owning the direction of the conversation.  While all of that is still important, it doesn’t address the number one question you should ask yourself before any media opportunity…

“What do I want to create
as a result of this interview?”

This one question will give you insight into the path you must build to achieve the results you are after.  I will help you build this path with techniques in this book.

The media landscape is constantly changing; What was effective as far as getting your message out there yesterday is simply not enough to yield the results you’re seeking.

Whether you are giving an interview on TV, in print, radio, twitter, blog talk radio, on an investors conference call, with a blogger, via Skype, OoVoo, Zoom.Us, Livestream, Ustream, Google Hangouts, Periscope . . . or commenting on, Facebook Live, Instagram, LinkedIn . . . or sending one person a video message, text, or otherwise through your smartphone, you need to be in control of what you say and how it is or could be received. This book gives you the tools to do so.

We are not limited to the old definition of The Media… TV, Print, and Radio (Traditional Media.)

Here’s what you need to add to your own definition:

Mass communication that includes information delivered via text, picture, audio or video. Every day new platforms are being built, usually delivered via the internet.

Our habits as consumers have changed and continue to evolve. There are still some who begin their day by watching/listening to a news/infotainment broadcast.  Some read the newspaper on or after a commute to work.  Some still watch the evening news.  But, there are more and more that get news through Facebook, Snapchat, Twitter or the built-in news app that came with their smartphone or computer. Some get their news, or better yet, information through YouTube videos, TED talks, clips of comedy shows, blogs, and Reddit threads.

What time of day do these people get their news
or information?              Anytime. 

Anytime it hits them to check.  Notifications and alerts from our smart devices can get us to check a news story (even from our favorite social network) at any time of day, even as we are drifting off to sleep. “Is the buzz of my phone important?  Let me check to see what this is.”  We can easily fall into the rabbit hole.  While there is more to contend with, there are far more opportunities for reaching people with our message.  Better yet, there are far more targeted opportunities for reaching others with our message.  How lucky are we to live in a time where you could target a specific message to soccer moms, who have a home-based business, are concerned with nutrition, and live in Denver, Colorado.  The tools are there to do it.  As always, we must tailor our messages appropriately.

While many people think it would be great to get on one of the top U.S. morning shows like The Today Show or Good Morning America, the truth is, less than six million people will be tuning in. Of those people, many will not be paying close attention, many will not be your right fit or prospect for your message, many will be too busy or unmotivated to take action, and others will forget to take action once a new segment begins or a commercial break grabs their attention.

How do we deal with such a situation? The good news is, we, now more than any other time, have the most control over sharing our message with the masses and have more control over what we say.

Ordinary (non-traditional media talent) people often get more than 6 million views on one of their videos on YouTube or on Facebook. This democratization of the media means more control over your content and messages you wish to share with the world. Some of these people may only get a few thousand views or a few hundred. But, if they are the right few thousand or few hundred, they have a much better chance of using media to create their own desired outcome.

So, is it better to be in The New York Times or have 100,000 people share your story via Facebook or Twitter? The answer is that both traditional and internet media are important, and best when used together. The NY Times provides massive credibility, third-party endorsement, and proof that a major, established media outlet believes in you or what you have to say.

This article can help you magnify that power if you use it on your website, in marketing pieces, in newsletters, on social media,  Use it to drive people toward a positive conclusion. This conclusion can be them taking a next step in some way. That step could be buying your book or product, or it could be signing up for your newsletter. It could simply be getting information or your story out in the public to reach a greater amount of people. Whatever your aims and aspirations, having clarity over the next step will be important in achieving your goals.

You must always begin by asking yourself…

“What do I want to create as a result of these interviews or media attention?”

“What do I want people to do?”

This helps us create a path toward the right outcome—and likely income.

 

 

About Jess Todtfeld

Jess Todtfeld has been a TV producer, reporter, host. He is currently President of Success In Media, Inc. providing media training and presentation training to Fortune 500 companies, the U.N., Celebrities, experts and authors.

Jess puts himself in the hot seat as well. He has appeared on ABC, NBC, FOX, CBS, MTV, BBC, CNN and FOX News. He set a Guinness Record for being interviewed the most times in 24 hours ... 112. Need a Speaker for an Upcoming Conference or Convention?
Watch Jess' work as a speaker: www.JessTodtfeld.com

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