Do You Know Your Open Rate?

Today’s topic is for those who are busy reaching out to the media. Do you know your email open rate?  If you are pitching the media, this is something you need to know.  In today’s video I help those pitching the media learn how to check your open rate and even learn how to send […]

TV Studio in Your Pocket

Just returned from presenting a session on Be the Media: 10 New Media & Social Media Marketing Strategies at the National Speakers Association’s yearly conference Influence. This week’s video comes from that session. Leverage the power of the TV studio in your pocket.  We are so lucky to have so much technology at our disposal.  Are you […]

PR Secret Weapons

This week’s topic… PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes. What is it that you’re looking for? Are you looking for more […]

Media Interview Control at the Pitch Stage

Is it possible to have more control in an interview when you haven’t even secured the actual interview??? Yes!   Here’s how…. Headlines – Create a headline (like a newspaper headline) in your pitch email or press release.  If it is really great, chances are, the media will use it.   Some examples: Now You […]