You know what they say… practice makes perfect. When it comes to media interviews, most people never practice.  After doing an actual interview, they realize they are finally warmed up and wish the’d have said a few extra things. Here is the best way to practice:

This week’s topic… PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes. What is it that you’re looking for? Are you looking for more […]

I know this sounds very counter-intuitive but stay with me on this one.  Journalist love to quote other people using clichés.  Did I lose you yet? Ok. This is something that will help you with media interviews. It’s a big aha in media training sessions.  Just check out the video to hear how this works. […]

Most people have heard the term, “Plugging.” It usually means to “force your agenda into a media interview.” I think we can do better. Listen to this week’s Success In Media Weekly video strategy to hear the right way to plug during media interviews: In this video, I mentioned the Media Cheat Sheet. Click to get […]

This is another example of “You Are Always On… When You Are in Front of the Media.” Always remember that conversations before or after an interview count.  In the case of Sainsbury’s CEO, who was about to talk about a £12 billion merger, singing “We’re in the Money” was a bad idea … heard around the […]

Do you convert interviews?  Can you go from interview to web traffic to business and sign ups? Check out this week’s short video lesson… Converting Interviews. This is a topic covered in the #1 International Bestseller, Media Secrets: A Media Training Crash Course.  Check it out today.   Is there something we can help you with? […]

How important is it for us to take the audience into account when doing media interviews? Pretty important. Watch: Value You may notice that I keep stressing this. Being someone who is known for always delivering value is something that will help you build credibility and a relationship with your audience. Here are just a […]

Be Someone the Media Loves.  What does the media want? What would make you the best media guest? Watch the video above to find out.   Once they love you, you can move to converting interviews… CONVERSION IS WHERE THE ROI IS. Let’s look at your ROI, your Return On Investment. To get a return, […]

Thank you to speaker and influencer, Jen Groover for interviewing me on How to Become a Professional Speaker. Want to learn how to become a paid professional speaker?? My good friend, author Jess Todtfeld and I chat about what it takes and some secret strategies we have used over the years. Posted by Jen Groover on […]

Kathy Tuccaro, author of Dream Big! Overcoming a Lifetime of Trauma & Abuse That Led to Dreams of Success was an attendee of one of my recent media training workshops, specifically the Get the Most From the Summit Workshop program that precedes the National Publicity Summit in NYC. Kathy was interviewed by many many TV, Radio […]

Not sure if you’ve been giving interviews. Either way, there are always things we worry about … usually not the right things. Check out this week’s, SHORT video lesson: WHAT TO WORRY ABOUT/ WHAT NOT TO WORRY ABOUT People spend a good deal of time worrying about the questions that will be asked in an […]

Media Interviews… Make sure to leverage every media interview opportunity. –This excerpt was taken from the #1 International Best Seller, Media Secrets: A Media Training Crash Course –Here is the link I reference in the video above. Leverage Leveraging interviews means multiplying its effect. In the “old” days, when someone would go on a show […]

MAKEUP The big rule on TV makeup is this . . . If you can’t tell it’s there, then it was applied correctly. As I said earlier in the book, this is exactly the way I feel about media training techniques. If the audience notices and are commenting on it, there is a disconnect. This […]

So many media trainers talk about what to do when you encounter a reporter. In the 2000′s, YOU can be the media.  Check out today’s lesson:   Bonus content: Media as Marketing Media can be powerful marketing. Why Most Media Trainers Don’t Cover This Unfortunately, this is still off the radar for many. Traditionally, media […]

Don’t over complicate when doing media interviews. Easier said than done? For some of you, no big deal. For others, it is too easy to go into instructional mode and to want to show the world what you know. Watch this video to hear more: Below is an excerpt from the #1 International Best Seller, Media Secrets: […]