Guinness World Record Holder  ·  Former NBC, ABC & FOX Producer  ·  20+ Years Training Executives Book a call →
About Jess Todtfeld

The media trainer organizations call when every word will be scrutinized — and one wrong answer is too many.

Jess Todtfeld spent 13 years as a television producer at NBC, ABC, and FOX — on the other side of the camera during breaking news, crisis coverage, and high-stakes press briefings. He watched which spokespeople controlled the narrative under maximum pressure and which handed the story to the reporter. He trains corporate teams, government agencies, and executive spokespeople to manage hostile questions, stay on message, and protect organizational credibility when it matters most.

Guinness World Record Holder CSP: Top 1% of Speakers Globally Author of Media Secrets Former NBC · ABC · FOX Producer
Work with Jess
Jess Todtfeld, Media Trainer
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112
Guinness World Record
Most Media Interviews in 24 Hours
June 2009 · full story
20+
Years training senior executives
112
Guinness World Record story
13
Years producing NBC, ABC & FOX Television
500+
Customized programs for executives and teams
Client results

What Crisis-Prepared Leaders say about working with Jess

After a robust, one-day training I went from being a disorganized and hard-to-watch talking head to an authoritative brand steward ready for the toughest interview. The value in Jess’ approach was in his tough, real-time coaching and practical suggestions to manage the interview to ensure my message prevailed. I would certainly hire Jess again.
Daniel PeirceInvestor and Advisor, ex-Gatorade, Starbucks, Welch's, adidas Group, Save the Children
I like the concept of controlling the reporter — not worrying about the questions but using your answer system to get my messages across.
Eve J. RappoportCommunity Services Supervisor, City of Glendale, California
Being in front of the camera and watching the evolution from the initial take to the last take, especially under heavy questioning, was very helpful to me.
Max A. StempelGeneral Manager, AIG Panama
Jess Todtfeld and his company, Success In Media provided training for our senior managers. While I was expecting a lecture, I was happy to see that his program was interactive. We enjoyed being able to have hands-on practice which made the material come alive. I appreciate Jess Todtfeld's work with the team and recommend him to others.
Carmen MorenoRegional Communications Director, Social Security Administration
As a news colleague of mine for more than a decade, I watched Jess Todtfeld help journalists prepare to conduct interviews. I almost wish he wouldn't share the tricks of our trade with those on the receiving end of our questions… but his clients should be grateful he is.
Rick FolbaumFox 5 NY Anchor
The background

Why executives trust Jess — and not just any media coach

Most media trainers were never in the room where it happens. Jess was. For 13 years, he worked as a television producer and booker at NBC, ABC, and FOX Television — the person deciding which guests made air, which messages landed, and which executives came across as credible under pressure.

That background shapes everything about how Jess trains. He doesn't teach theory. He teaches what actually works in front of a camera, a reporter, or a room full of skeptical stakeholders, because he's spent years on the other side of the lens deciding who gets the benefit of the doubt.

"The goal isn't to make you sound polished. It's to make you sound like yourself, at your best, under pressure."

In June 2009, Jess helped set a Guinness World Record for most media interviews given in 24 hours — 112 radio interviews in a single day. It wasn't a stunt. It was a demonstration: mastering the art of delivering a sharp, credible message in any format, any context, repeatedly, without losing clarity or composure. Read the full story behind the record.

Jess holds the Certified Speaking Professional (CSP) designation, placing him in the top 1% of professional speakers worldwide. He is the author of multiple books on media and communication, including the international bestseller Media Secrets: A Media Training Crash Course.

Credentials

What sets Jess apart

  • Guinness World Record holder for 112 media interviews in 24 hours
  • 13 years as TV producer and national media booker at NBC, ABC, FOX Television
  • CSP (Certified Speaking Professional), awarded to the top 1% of speakers globally
  • Author of multiple books on media, communication, and messaging
  • Clients include Google, JPMorgan, American Express, LinkedIn, ASPCA, and the United Nations
  • Programs delivered live and virtually across 12+ core industries
  • New York City training studio on Madison Avenue, available for intensive programs
HSP: High Stakes Presenter Methodology

How Jess trains — and why it works

Every program Jess delivers is built around one belief: communication under pressure is a skill, not a talent. It can be learned, practiced, and owned by anyone willing to work at it.

The approach is practical from minute one. No lengthy theory sessions. No generic frameworks that could apply to any industry. Every tool is tested against real scenarios your team will actually face.

  • 01

    Diagnose first

    Every engagement starts with understanding your specific situation: the interview, the audience, the risk, the message. Nothing is generic.

  • 02

    Build the message architecture

    Jess's proprietary Sound Bite System gives executives a repeatable framework for structuring any answer under any conditions.

  • 03

    Practice under pressure

    Real exercises with hostile questions, off-topic pivots, and camera situations that mirror what your executives will actually face.

  • 04

    Walk away ready

    Every participant leaves with specific, personalized talking points and a set of tools they can use immediately, not someday.

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