Media Secrets for leaders who cannot afford a weak moment.
This is the book behind Jess Todtfeld’s media training and high-stakes communication work: practical frameworks for interviews, message discipline, and staying credible under pressure.
- Built from 13 years producing segments for NBC, ABC, and FOX.
- Used to sharpen spokespersons, executives, founders, and public-facing leaders.
- Useful before media interviews, board presentations, investor conversations, and high-pressure Q&A.
A practical playbook, not a promotional gimmick.
Media Secrets is the condensed version of what Jess teaches leaders when the stakes are real: how to stay on message, answer difficult questions without sounding evasive, and come across with credibility instead of tension.
It was written for people who need to communicate clearly when the room matters, the audience matters, and a weak answer can linger. That could mean a media interview. It could also mean an earnings call, a fundraising appearance, a board presentation, or a public-facing crisis moment.
The point is not to sound polished for the sake of polish. The point is to help smart people avoid the mistakes that make them look less clear, less confident, or less trustworthy than they really are.
What readers take away
- How to prepare core messages before the pressure is on.
- How to answer a difficult question without losing control of the conversation.
- How to speak in quotable, memorable sound bites without sounding canned.
- How to avoid body-language and delivery mistakes that weaken authority.
- How to prepare for a high-stakes moment with a practical repeatable process.
If the book resonates and you want help applying it to a real situation, that is where Success in Media comes in. Jess customizes training around the exact scenarios your team faces rather than handing out generic advice and hoping it sticks.
Best for
Executives, spokespeople, founders, subject-matter experts, and leadership teams who need to communicate clearly under scrutiny.
Next step
Buy the book on Amazon, then request a quote if you want the frameworks adapted to your real-world scenarios.