Data Breaches Don't Define Your Company. Your Response Does.

Media training for technology companies is specialized coaching that prepares executives and founders for product launches, breach response, and regulatory scrutiny. When product launches dominate headlines and security vulnerabilities become PR crises, technology leaders need a partner who understands the unique pressures of rapid innovation, intense scrutiny, and real-time communication demands. Success in Media has coached hundreds of executives through the most critical moments of their companies' lives.

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What We Know About Technology Communication

Security Incidents & Data Breaches

Investors, customers, and regulators demand immediate, credible communication. Off-message responses tank stock prices and destroy customer trust instantly.

Product Launch Perception

When new products hit the market, media narrative shapes early adoption. Executives must position innovation without overpromising or downplaying capabilities.

Regulatory & Antitrust Scrutiny

Congressional testimony, regulatory interviews, and government investigations require careful messaging to avoid legal exposure while defending your business model.

Founder & Executive Visibility

Every interview, podcast appearance, and analyst call is recorded and analyzed. One off-message moment can spread globally within hours.

What Success Looks Like

Protect Your Valuation

Master media interviews and investor communications to keep your company's story aligned with your market position and shareholder expectations.

Navigate Security & Crisis Communication

Respond to breaches, outages, and product issues with messaging that protects your reputation while demonstrating accountability and decisive action.

Win Regulatory Conversations

Testify before Congress, engage with government agencies, and communicate your company's position on regulation with clarity and strategic messaging.

Dominate Product Announcements

Launch products and features with media narratives that drive adoption, differentiate you from competitors, and shape industry conversation.

We've Worked With

"Jess helped us navigate a product recall announcement that could have been catastrophic. He positioned our transparency as a competitive advantage. We came out stronger."

— Sarah Mitchell, Chief Communications Officer, Enterprise Software

Watch: what happens in a media training program for tech spokespeople

Scenarios We've Coached

Post-Breach Communications

Developing the first statement, preparing executives for media questions, and maintaining customer and investor confidence after a significant security incident.

Congressional Testimony Preparation

Briefing executives on anticipated questions, crafting talking points that are legally sound but also defend your business, and managing the hearing room dynamics.

Product Launch Media Blitz

Placing executives on CNBC, TechCrunch, and industry-specific outlets to frame the announcement and influence the early narrative around market impact.

Executive Media Training

Teaching founders and C-suite leaders how to communicate with confidence during interviews, analyst calls, and investor presentations.

See it in action

Media for technology spokespeople

In about 90 seconds, see what happens in a media training program built for founders, executives, and spokespeople in technology.

Presentation Training for Technology Leaders

Technology leaders present more often than they get interviewed. A launch keynote, an investor pitch, a board meeting, an enterprise sales presentation, and a company all-hands are all rooms where the decision is made while you are standing there.

Presentation training is a separate program from media training and it is built for exactly those rooms: opening with the decision instead of the architecture, replacing a feature list with a demonstration the room believes, and keeping composure when a prospect interrupts. Sessions are recorded, and the playback teaches faster than any note.

The Launch Keynote and Developer Conference

A keynote is a production with one presenter carrying it. Leaders practice pacing, the transitions between demo and narrative, and recovering cleanly when something on stage does not work.

The Investor Pitch and Board Presentation

Investors and boards fund the team they believe. Founders and executives practice reverse-engineering the presentation from the ask, cutting the deck, and answering the question that tests whether the plan is real.

The Enterprise Sales Presentation and Demo

A technical demo can lose a deal the product would have won. Teams practice presenting to the business buyer and the technical buyer in the same room, and handling security and integration questions without derailing.

The All-Hands and Sales Kickoff

Internal presentations set the direction for a quarter. Leaders practice delivering strategy, and difficult news, to a large room without reading from slides.

Go deeper: presentation training for technology and software teams, the high stakes presentation training methodology, the full presentation training program list, or presentation training questions answered.

Technology Media Training Questions

Can you prepare executives for data breach and security incident coverage?

Yes. Breach response is a core scenario in technology media training. Executives run recorded practice exercises set in the first hours of an incident, learning to communicate what is known, avoid speculation that creates legal exposure, and project control while the investigation is still moving.

Do you train founders for product launches and funding announcements?

Yes. Founders and executives rehearse launch interviews, funding announcements, and live demo questions in recorded exercises. The focus is positioning innovation in plain language without overpromising, handling skeptical follow-ups about competition and monetization, and turning every interview into momentum for adoption.

How much does technology media training cost?

Media training typically ranges from $1,000 to $15,000 per engagement depending on group size and scope. A focused session for one spokesperson sits at the lower end, while multi-day team workshops with recorded practice sit higher. See our media training questions page for a full breakdown of what drives pricing.

Who leads the training?

Every session is led by Jess Todtfeld, founder of Success in Media. Jess spent 13 years as a television producer at NBC, ABC, and Fox, and holds the Guinness World Record for the most media interviews given in 24 hours: 112 completed, 96 officially certified. He has coached hundreds of technology executives through launches, crises, and growth moments.

Technology Presentation Training Questions

Do you offer presentation training for technology teams as well as media training?

Yes. They are separate programs and technology clients regularly book both. Media training covers reporters, analyst interviews, and incident coverage. Presentation training covers launch keynotes, investor pitches, board meetings, enterprise sales presentations, and all-hands. Both can run for the same group across consecutive days.

Can you prepare a founder or executive for an investor pitch or launch keynote?

Yes. Investor pitches and keynotes are rehearsed as performances under realistic pressure, including the interruption and the question that arrives early. Presenters practice building the presentation backward from the ask, cutting the deck to what the room needs, and delivering the demo without narrating every click. Every run is recorded for review.

Can you train an entire sales engineering or leadership team?

Yes. Group presentation training for sales engineering, product, and leadership teams is a common format. Each participant presents, gets recorded, and receives individual feedback on structure, delivery, and question handling. Training can happen on site, at the Madison Avenue studio in New York, or in a virtual session.

Case Study

The Gartner story that colleagues asked to borrow

In a workshop with Gartner's executive leadership team in Boston, one executive told a story that flopped because it was missing its point. Video playback showed him exactly why, and after a redo the same story landed so well that colleagues asked to borrow it for their own client conversations.

Read the full case study

Proof you can verify

“I have hired Jess several times to work with my clients. He is the best media trainer in America. Period.”

Rick Frishman, Publisher / PR Maven, Author101University

Jess holds a 5.0 Google rating and dozens of public LinkedIn recommendations, backed by 90+ named client results across industries.

Read our 5.0 Google reviews LinkedIn recommendations 90+ client results