Media Secrets: A Media Training Crash Course
Media Secrets is the distilled playbook from Jess Todtfeld's 13 years as a television producer for NBC, ABC, and FOX, and two decades training executives at the world's most demanding organizations. It hit #1 in 4 countries and 25 categories.
This is not theory. It's the exact system Jess uses when he walks into a boardroom at Google, JPMorgan, or the United Nations the day before a high-stakes media appearance. The same frameworks. The same exercises. The same methodology that has made him one of the most trusted media trainers in the country.
What you'll learn
- How to develop your core messages using the HSP: High Stakes Presenter Methodology
- The Answer System: how to handle any question without losing control
- The Sound Bite System: how to deliver a quotable answer in 30 seconds or less
- On-camera body language mistakes that destroy credibility (and what to do instead)
- How to bridge from a hostile question back to your key message
- What television producers actually look for when booking guests
- The pre-interview preparation checklist Jess gives every executive client
- Crisis communication fundamentals: what to say (and not say) in the first 60 minutes
Whether you're preparing for your first media interview or your fiftieth, Media Secrets gives you a structured system for walking into any high-pressure communication situation with confidence.
Jess will personally send you a digital copy. No autoresponder, no 47-email sequence. Just the book.
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#1 international bestseller in 4 countries and 25 categories.