Dealing with Crisis

Dealing with crisis situations is never fun.  It is a necessary evil and it may fall into your lap at any moment Are you prepared? Here are some of the first steps: Don’t Delay. When crisis strikes, you need to react or the story will own you. The media are story tellers. Jump in early […]

PR Hooks Generator

I recently found a great tool with an unintended use.  If you are creating press releases and are looking for the right hook, why not try out this great tool for PR hooks? It was developed by the Hubspot people, who produce great marketing content and services.  It is designed to help bloggers come up […]

PR Marketing Insider Videos

 A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours  (112.)  It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.”  Next thing I knew, my co-author and I were […]

Feeling Good

One of the most common things I hear from people is “can you help me to feel better through this process.”  Of course with me, they are talking about media training or presentation training, but these techniques can be used anywhere else in life. Feeling Good is half the battle Controlling the way we feel is a […]

Michael Bay – Media Training / Presentation Training ?

Presentation Disaster –  Michael Bay A case of nerves can happen to anybody.  The problem is, we feel if you are rich and successful and … work in entertainment, suck it up and move forward. As a media trainer and presentation trainer I find that plenty of people are living in the  world of their […]

Use the Power of the Crowd to Get Stuff Done

Check out this article on some of the best, crowdsourced tools you can use:   Here are some of the links in the article: Logo design = 99designs Brand names =  Naming Force Business innovation = Chaordix Brainstorming / feedback = bluster Advertising = Poptent Product redesign – redesignme Product design and manufacturing = Ponoko Software & usability testing – uTest […]

Email Marketing Mistakes

Check out Seth Godin’s insights on Email Marketing mistakes: Eight email failures (and questions for those that want to do better)   A friend sent out an email blast (I hate that word, for good reason) to his ample address book to promote a new project and got a lot of blowback for it. He […]

Speed Reading – Take in More Knowledge This Year

Check out this 30 minute video.  Any techniques you take away will improve your productivity. This is from Mike Koenigs, marketing guru and good guy.  

A Look Back at the Year

New Year / Old year Perspectives It’s a new year and the time when we come up with resolutions, goals, and wishes for a better year … a better us. What about last year? It’s easy to forget much of what happened, what we accomplished, what we enjoyed, those we loved. Matt Skuta decided to […]

Media Training – Sell the Sizzle

I’ve heard this hundreds of times but I never really got it. “Don’t sell the stake. Sell the sizzle.”  This is a sales and marketing technique that is very important if you want to stand out and make big things happen.   This is a web site I stumbled on offering a product or service that […]