PR Secret Weapons

This week’s topic… PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes. What is it that you’re looking for? Are you looking for more […]

Media’s Aggressive Fact Checking & What it Means For You

In the new, President Trump era, Aggressive Fact Checking is the new thing. You’d think it should have been all along, but that’s not the case.  I will tell you, having worked in news that it can be a high deadline, short attention span, quick turn-around situation.  For years I’ve felt that news has become […]

When Emailing the Media…

What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]

Media Training Is Not Just About a Reporter Interviewing You . . . It’s So Much More

The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course   Navigating the waters of the media continues to change—and at record pace Media training used to be focused on what a reporter asked you. Now it can be anyone who interviews you. The interview might be conducted with […]

Media Interview Control at the Pitch Stage

Is it possible to have more control in an interview when you haven’t even secured the actual interview??? Yes!   Here’s how…. Headlines – Create a headline (like a newspaper headline) in your pitch email or press release.  If it is really great, chances are, the media will use it.   Some examples: Now You […]

Public Relations / Publicists and Communications Pros Strategy Session (Click Play)

Every so often I like to do a strategy call with people I’m connected to on social media, my lists, etc.  If you are a public relations or communications pro, this is for you. Some really great content came out of this one.  Take a listen…      

PR Hooks Generator

I recently found a great tool with an unintended use.  If you are creating press releases and are looking for the right hook, why not try out this great tool for PR hooks? It was developed by the Hubspot people, who produce great marketing content and services.  It is designed to help bloggers come up […]

PR Marketing Insider Videos

 A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours  (112.)  It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.”  Next thing I knew, my co-author and I were […]