This week’s topic… PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes. What is it that you’re looking for? Are you looking for more […]
posted on February 8, 2017 by
Media’s Aggressive Fact Checking & What it Means For You
In the new, President Trump era, Aggressive Fact Checking is the new thing. You’d think it should have been all along, but that’s not the case. I will tell you, having worked in news that it can be a high deadline, short attention span, quick turn-around situation. For years I’ve felt that news has become […]
posted on February 6, 2017 by
When Emailing the Media…
What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]
posted on October 17, 2016 by
Media Training Is Not Just About a Reporter Interviewing You . . . It’s So Much More
The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course Navigating the waters of the media continues to change—and at record pace Media training used to be focused on what a reporter asked you. Now it can be anyone who interviews you. The interview might be conducted with […]
posted on June 24, 2014 by
Media Interview Control at the Pitch Stage
Is it possible to have more control in an interview when you haven’t even secured the actual interview??? Yes! Here’s how…. Headlines – Create a headline (like a newspaper headline) in your pitch email or press release. If it is really great, chances are, the media will use it. Some examples: Now You […]
posted on January 30, 2014 by
Public Relations / Publicists and Communications Pros Strategy Session (Click Play)
Every so often I like to do a strategy call with people I’m connected to on social media, my lists, etc. If you are a public relations or communications pro, this is for you. Some really great content came out of this one. Take a listen…
posted on January 22, 2014 by
PR Hooks Generator
I recently found a great tool with an unintended use. If you are creating press releases and are looking for the right hook, why not try out this great tool for PR hooks? It was developed by the Hubspot people, who produce great marketing content and services. It is designed to help bloggers come up […]
posted on January 22, 2014 by
PR Marketing Insider Videos
A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours (112.) It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.” Next thing I knew, my co-author and I were […]