Here’s a great post from Adweek Magazine The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry (e.g., editing, production, publishing, anchoring). Now that we see the difference, here are 5 types of reporters and how to work […]
posted on October 17, 2018 by
Do You Know Your Open Rate?
Today’s topic is for those who are busy reaching out to the media. Do you know your email open rate? If you are pitching the media, this is something you need to know. In today’s video I help those pitching the media learn how to check your open rate and even learn how to send […]
posted on May 31, 2018 by
PR Secret Weapons
This week’s topic… PR Secret Weapons! What did I learn when I was one of the media gate-keepers, a producer on the national level? In this short video, I share a couple of the big mistakes people make as well as how you can avoid making those mistakes. What is it that you’re looking for? Are you looking for more […]
posted on February 8, 2017 by
Media’s Aggressive Fact Checking & What it Means For You
In the new, President Trump era, Aggressive Fact Checking is the new thing. You’d think it should have been all along, but that’s not the case. I will tell you, having worked in news that it can be a high deadline, short attention span, quick turn-around situation. For years I’ve felt that news has become […]
posted on February 6, 2017 by
When Emailing the Media…
What is the Best Way to End an Email? Financial Review Put Together a Great Piece with Different Ways to End Your Emails. We all want emails that are effective. A portion of my business is training public relations companies on how to best break through to media, how to get them to open more […]
posted on October 17, 2016 by
Media Training Is Not Just About a Reporter Interviewing You . . . It’s So Much More
The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course Navigating the waters of the media continues to change—and at record pace Media training used to be focused on what a reporter asked you. Now it can be anyone who interviews you. The interview might be conducted with […]
posted on June 24, 2014 by
Media Interview Control at the Pitch Stage
Is it possible to have more control in an interview when you haven’t even secured the actual interview??? Yes! Here’s how…. Headlines – Create a headline (like a newspaper headline) in your pitch email or press release. If it is really great, chances are, the media will use it. Some examples: Now You […]
posted on January 30, 2014 by
Public Relations / Publicists and Communications Pros Strategy Session (Click Play)
Every so often I like to do a strategy call with people I’m connected to on social media, my lists, etc. If you are a public relations or communications pro, this is for you. Some really great content came out of this one. Take a listen…
posted on January 22, 2014 by
PR Hooks Generator
PR hooks are the lifeline of a good pitch. Today I’ll share 5 ways to generate better PR hooks. I even recorded my screen in the video below to show you how I am easily able to use this website to create PR hooks. Flash Sale: PR hooks can easily be created using Google News […]
posted on January 22, 2014 by
PR Marketing Insider Videos
A couple of years ago I set a Guinness Record for Most Interviews given in 24 hours (112.) It came about on a whim as a PR friend of mine said “You’re the media guy… I hope you promote your next book bigger than anyone else.” Next thing I knew, my co-author and I were […]