Setting the Bar – Media Interviews

Where do you set the bar when approaching media interviews? It might not be where you thought it was. Don’t over-complicate Many other media interview authors and experts tend to make the idea of “media training” or “media consulting” complicated. My job for you is to constantly simplify the process. Your job is the same. Decide […]

Body Language – All You Really Need to Do

In this short video I bottom line what you have to do to look great. Now you can stop worrying about that and focus on what messages you want to include. What You’ve Heard From Other People When I work with everyone from CEOs and high-level executives to U.N. officials to experts and authors, many […]

Having a Media Training Interview Strategy

Defining your media interview strategy and goals when doing media interviews are imperative to your specific desired outcome(s). The following is an excerpt from Jess Todtfeld’s new book published by Success In Media, titled Media Secrets: A Media Training Crash Course. Before you even begin to go out and do media interviews, you need to ask yourself […]

Media Training Is Not Just About a Reporter Interviewing You . . . It’s So Much More

The following is an excerpt from the new book “Media Secrets: A Media Training Crash Course   Navigating the waters of the media continues to change—and at record pace Media training used to be focused on what a reporter asked you. Now it can be anyone who interviews you. The interview might be conducted with […]

Media Secrets / Rich Authors / Race to 7 Figures

Hello people who check out my blog, I’m trying to be better about communicating with folks here and those I’ve met along the way. Below are a few interesting things I’m up to… In a few months, my next book will be released, Media Secrets … A Media Training Crash Course.  It has some new and interesting techniques […]

Energy Counts in Media Interviews

Here is a side by side example of great / high energy and low / almost non-existent energy. This just goes to show that energy and smiling counts. (Try to make it to the end.) One word answers?  Really?!! As a media trainer, I look for the fastest way to get people to “show up.” […]

Top 10 Satellite Interview Strategies

TOP 10 Satellite Interview / Satellite Media Tour Tips Before the satellite interview, write out the answers (or messages) you would love to get into the interviews. Divide them into three categories and transfer it onto the message tool sheet. This will make them easier to bring up. Practice looking into a video camera and pretending […]

Media Interview Control at the Pitch Stage

Is it possible to have more control in an interview when you haven’t even secured the actual interview??? Yes!   Here’s how…. Headlines – Create a headline (like a newspaper headline) in your pitch email or press release.  If it is really great, chances are, the media will use it.   Some examples: Now You […]

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

  Check out this interesting article.

Is Your Voice Good Enough?

Many people wonder about this when I work with them.  The good news is that 98 percent of the people I meet don’t have any major issues.  Most issues are small and with minor tweaking can sound great. Below I talk about why our voices bother us, I talk about the art of the pause, […]