Presentation Training for Publicists & PR Professionals
You prepare others for the spotlight every day. Now develop the presentation skills that make you indispensable to your clients and your firm.
You prepare others for the spotlight every day. Now develop the presentation skills that make you indispensable to your clients and your firm.
PR professionals spend their careers coaching clients on communication, but many have never formally developed their own presentation skills. The irony is significant: publicists pitch to media, present strategies to clients, brief executives before high-stakes appearances, and lead crisis response presentations -- all situations that demand polished presentation ability. A publicist who cannot present persuasively loses pitches to competitors, fails to inspire client confidence, and struggles to lead in crisis situations. Your ability to present is the foundation of your professional credibility. Clients trust PR professionals who demonstrate the communication excellence they promise to deliver.
The irony of the PR profession is that its practitioners are often better at preparing others to present than at presenting themselves. Yet client-facing presentations are the moments where PR professionals build or lose business relationships. New business pitches, campaign presentations, crisis briefings, and results reviews all demand polished presentation skills. PR agencies that invest in their team's presentation abilities win more pitches, retain more clients, and build stronger reputations. Individual publicists who present exceptionally become indispensable to their clients and advance faster in their careers.
You are pitching your PR firm to a prospective client against two competitors. Your strategy may be comparable, but your presentation must demonstrate that your team communicates better than anyone else in the room. If you cannot present your own capabilities compellingly, how will the client trust you to present theirs?
Your client is facing a breaking crisis. You have 30 minutes to brief their leadership team on messaging, media strategy, and response protocol. Your presentation must be calm, authoritative, and actionable. The client's trust in your crisis leadership starts with how you present in this moment.
You are presenting quarterly PR results to your client's CMO and leadership team. Your presentation must go beyond clip counts to demonstrate business impact, strategic value, and recommendations for the next phase. This is where client relationships are retained or lost.
Jess Todtfeld is one of America's leading presentation and media trainers. A former television producer for NBC, ABC, and FOX, he brings an insider's understanding of what makes communication compelling. He holds the Guinness World Record for the most TV appearances in a 24-hour period and has earned the Certified Speaking Professional (CSP) designation -- a distinction held by fewer than 12% of professional speakers worldwide. Jess has trained executives, leaders, and professionals at Fortune 500 companies and organizations across every industry. His approach is direct, practical, and focused on real-world results.
Jess has a natural affinity for the PR world, having spent years as a television producer working alongside publicists and communications professionals. He understands the dual role of the PR professional: coaching clients while also needing to present at a high level themselves. His training helps PR professionals develop the personal presentation excellence that gives them credibility when coaching their own clients.
Contact Jess to discuss a presentation training program customized for your specific needs and goals.